Honcho has officially unveiled its innovative AI tools aimed at simplifying the website creation process for small businesses and startups. This launch is particularly timely, considering the increasing demand for accessible online presence solutions for entrepreneurs lacking technical or creative prowess.
According to Matt Abrahams, CEO of Honcho, “Our goal with these AI-enhanced tools is to remove the barriers many small business owners face when trying to establish an online presence – namely creative and technical skills.” With this sentiment, he emphasizes Honcho’s commitment to helping users create professional websites swiftly and effortlessly.
At the heart of Honcho’s offerings is the ability to automate much of the website building process. Users only need to provide basic information like their business name and the industry they operate within. The AI then gets to work, generating customized websites filled with text, high-quality images, and optimized design elements, ensuring the final product meets modern aesthetic standards.
Abrahams continues, “Most small business owners just want a fully functioning website up and running ... and fast.” This perspective underlines the urgent needs of entrepreneurs who are eager to promote their products and services without getting bogged down by lengthy, complex website-building processes.
Established Australian business services, Honcho has grown to serve over 800,000 clients, affirming its reputation within the website-building sector. The newly launched AI suite has been under development for two years, honed through feedback and testing phases to fine-tune its functionalities before the public launch.
The company had previously introduced its minimum viable product dubbed ‘Instant Website’ on September 18, 2022. Fast forward to 2024, the second version of Instant Website was launched, incorporating enhancements such as auto-generators for business and domain names, AI-powered text creation, and access to free image libraries. Further emphasizing their commitment to continuous improvement, Honcho has rolled out the latest version with a complete redesign aimed at catering to the global market.
Looking toward the future, Honcho has aggressive expansion plans, with several more AI features slated to be released soon. Yet, Abrahams is careful to clarify, “We are not an AI company. We are service-focused specialists helping business owners globally to design, create and launch professional websites for their business – fast and simply. AI is another technology we incorporate to add value to our already established services.”
This careful positioning of Honcho differentiates it from pure tech companies, paving the way for practical advancements rooted in enhancing customer experience. Through these innovations, the company strives to simplify digital presence, allowing business owners to concentrate on the essence of their brands and not the intricacies of technology.
