In a vibrant display of culture and innovation, the 21st Tourism Day officially opened on April 3, 2025, at the Main Stage in Area B of 23/9 Park, Ho Chi Minh City. This year's event promises a sensory journey, engaging all five senses through a blend of art, technology, and culinary delights. The festival not only marks a significant tradition but also showcases the city's relentless pursuit of modernity and tourism enhancement.
The opening ceremony set the tone for an exhilarating four-day festival, featuring 100 booths that brought together 41 provinces and cities, alongside 32 major travel, transportation, and airline companies. These booths serve as a platform for showcasing attractive domestic and international tour packages, complete with special summer offers designed to entice travelers. Organizers reported a tremendous turnout, with tens of thousands of visitors eager to seize the opportunity to explore discounted tours and experience high-quality travel services.
Throughout the event, which runs daily from 8 a.m. to 10 p.m., attendees can immerse themselves in a kaleidoscope of activities. Among the highlights are spectacular performances including circus acts, magic shows, and an artistic program titled "Gathering Quintessence, Shining Vietnamese Tourism," featuring talented artists from Ha Giang and Quang Nam. These performances not only captivate the audience but also foster a sense of unity among various regions of Vietnam.
In addition to the entertainment, the festival hosts inspirational talk shows addressing vital topics such as "Green Tourism," "English for Tourism - A Key to Expanding Global Opportunities," and "Sustainable Tourism in the Age of AI." These discussions attract a diverse audience, including industry experts and tourists, who engage in lively dialogues about the latest trends in tourism, from sustainability to the integration of artificial intelligence.
The culinary area stands out as a major attraction, drawing visitors with hands-on experiences like making Banh xeo and wrapping Banh Tet, traditional Vietnamese dishes. Not only do guests enjoy these culinary delights, but they also get a chance to learn about the rich cultural heritage behind the cuisine. This interactive approach has transformed the food area into a magnetic hub for food enthusiasts.
Adding a modern twist to the festival is a TikTok contest that encourages visitors to capture and share their memorable moments at the event. With prizes reaching up to 10,000,000 VND, this initiative aims to amplify Ho Chi Minh City's image both locally and internationally, engaging a younger audience in the process.
Furthermore, the festival features a mobile travel bookstore, providing a space for visitors to exchange books about culture and destinations in Ho Chi Minh City and beyond. This initiative not only promotes literacy but also encourages a deeper understanding of Vietnam's rich cultural tapestry.
Emphasizing its commitment to modernization, this year's Tourism Day integrates cutting-edge technology, including virtual reality (VR) experiences and mobile applications that assist visitors in navigating the event. These innovations enhance the overall visitor experience, positioning Ho Chi Minh City as a competitive player in the global tourism market.
The 21st Tourism Day has emerged as a crucial platform for collaboration and sustainable development within Vietnam's tourism sector. It stands as a testament to the resilience and recovery of the industry following challenging years. The festival's creative organization and diverse content have transformed it into an interactive playground, where tourists and businesses co-create experiences that elevate Ho Chi Minh City's status as a must-visit destination.
As the festival unfolds, it continues to draw attention not only for its scale but also for its ability to adapt and innovate in the face of changing global trends. With a focus on collaboration, sustainability, and technological integration, the event highlights Ho Chi Minh City's dynamic spirit and commitment to becoming a leading hub in the tourism industry.
