HMD Global, the prominent mobile device manufacturer and official mobile partner of FC Barcelona, showcased two new mobile phone models on Sunday at the site of the Barça Immersive Tour. Set to launch this April, these phones are the HMD Barça 3210 and HMD Barça Fusion, both infused with distinct designs inspired by the famed football club.
The HMD Barça 3210 reimagines the classic mobile phone design, enveloped in the club's iconic blaugrana colors. Its unique casing boldly features the silver club crest on the back, offering fans not just utility but also aesthetics tied to their beloved team. Preloaded with 12 exclusive Barça-themed wallpapers and embedded with messages from star players like Robert Lewandowski and Gavi, this device blends nostalgia with modern functionality. Although the phone sports only a basic 2MP camera and lacks support for social media applications, it resonates with the company’s commitment to digital detox. Yet, it whimsically retains the classic Snake game, ensuring fun for users longing for simplicity.
On the other hand, the HMD Barça Fusion is positioned as a high-end smartphone, heavily branded and feature-rich. This device features glow-in-the-dark signatures from eleven popular Barça players, enhancing its appeal to fans. Among the players included are Ter Stegen, Koundé, and Raphinha, providing users with personalized, vibrant designs. The Fusion is equipped with advanced components, boasting dual 108MP cameras and a 50MP selfie camera, showcasing cutting-edge technology alongside its distinctive design.
The device doesn’t just focus on visual capability; it also embraces functionality with its repairable screen design and detox mode, aimed at minimizing distractions. Unique audio clips, including alarm tones and greetings from players like Íñigo Martínez and Gavi saying “Hola Culers!” augment the user experience, providing fans with immersive ways to connect with their heroes.
Lars Silberbauer, Chief Marketing Officer of HMD Global, commented on the devices, stating, “You can’t play football with a phone in your hand, these devices put screen time second and living in the moment first.” This remark underlines the philosophy behind the products, emphasizing the brand's aim to encourage less digital distraction during games.
Marc Bruix, Director of Sponsorships at FC Barcelona, expressed enthusiasm for the collaboration, saying, “We are delighted to see how a club sponsorship agreement has become something tangible with the launch of two Barça phones... This product strengthens our partnership with HMD.” His statement highlights the importance of this launch, marking it as more than just phones but as symbols of the partnership between the club and technology.
While the HMD Barça 3210 encapsulates sentimentality and retro charm, the HMD Barça Fusion directly appeals to modern smartphones enthusiasts, blending advanced technology with fan-centric features. The fusion of nostalgia and innovation demonstrates HMD’s commitment to preserving history and embracing the future simultaneously.
HMD’s strategic approach aligns well with current consumer trends, focusing on responsible digital consumption. This perspective is becoming increasingly relevant as society pushes against overwhelming screen time and seeks balance. The company, now recognized as Europe’s largest smartphone manufacturer, is fostering these values not just through devices but through partnerships and marketing strategies.
Following the MWC 2025, where the two models were introduced, anticipation continues to build around their release. Particularly, the HMD Fusion—sharing its specifications with the more standard Fusion X1—comes with settings such as the Xplora parental control platform. This feature, usually subscription-based, is anticipated to attract parents concerned about their children’s device usage.
The Fusion X1 boasts impressive specifications including the Snapdragon 4 Gen 2 chipset, up to 256GB of storage, and supports various smart accessories through its unique pin design on the back. This adaptability posits the device as versatile for everyday users.
The synergy between HMD Global and FC Barcelona perfectly embodies how sporting culture can blend with technology. HMD has crafted devices with deep-rooted emotional ties, aiming to make each phone not just a communication tool, but also a piece of memorabilia for fans.
Beyond advanced specs, the two devices symbolize more significant engagement between technology and sports fandom. Fans can hold pieces of their team’s spirit and history with them, enhancing their connection to the club both on and off the pitch.
HMD Global's commitment to the FC Barcelona philosophy shines through, making the launch of the HMD Barça 3210 and HMD Barça Fusion far more than just phone releases. They represent a new chapter where technology meets passionate sporting culture, making the experiences of fans more relatable and engaging.
The official launch events have set the stage for these releases. The excitement palpable within the FC Barcelona community reflects how technology and sports can create unique, life-enhancing experiences. With these phones, HMD Global is not just selling products; it is offering fans tools to live their passion daily.
For more information on these exciting devices, fans and interested customers can visit HMD’s official website, where details about specifications, pre-orders, and partnerships continue to evolve as the launch date approaches.