Hirano Sho, a member of the popular group Number_i, has made a splash with his new commercials for the Muhi series, which began airing nationwide on May 9, 2025. The commercials promote two products: 'Liquid Muhi' and 'Muhi Alpha EX'.
The 'Liquid Muhi' commercial, titled "Our Summer is, Liquid Muhi," features Hirano and child actor Yuri Mori reuniting after a year. The ad captures the duo's warm interactions as they embark on a summer adventure amidst a stunning sunflower field. Viewers can see Hirano's cheerful invitation to Mori, asking, "Shall we go together?" as they joyfully run through the vibrant flowers.
During the shoot, the camaraderie between Hirano and Mori was evident. When Hirano arrived at the studio, the two exchanged excited smiles and high-fives, with Hirano encouraging Mori with a friendly, "Let's do our best!" They shared light-hearted conversations about elementary school, creating a relaxed atmosphere on set. Hirano even showed concern for Mori's speed during a scene where they raced through the sunflower field, asking, "Was I too fast?" This thoughtful gesture highlighted Hirano's nurturing side.
In an interview following the shoot, Hirano reflected on his growth over the past year, stating, "I turned 28, and I think I've matured a bit. I was able to communicate more with Yuri Mori this time compared to our previous shoot." He added that he felt they had become very close, even sharing some "secret stories" during their time together.
Hirano also shared a recent thrilling experience involving a dinner with his bandmate Yuta Kishi. He humorously recounted, "Kishi said, 'I'll make the reservation,' and I thought it would be a fun outing. When we arrived, I realized we were at a very moody restaurant, the kind couples visit for anniversaries. It was just the two of us in this intimate setting, which made me feel a bit nervous. It was a strange kind of excitement!"
The second commercial, "Strength, Go Further," for 'Muhi Alpha EX,' showcases Hirano in outdoor gear, navigating through a forest towards breathtaking scenery. This segment emphasizes his adventurous spirit and includes a dramatic wire action jump from cliff to cliff. Hirano's athleticism shines through as he performs the jump with impressive grace, embodying the spirit of the product.
Ikeda Mohando, the company behind the Muhi series, is set to release behind-the-scenes footage and interview videos on their official YouTube channel on May 16, 2025. This will give fans an inside look at the making of the commercials and Hirano's experiences during filming.
In the 'Liquid Muhi' segment, Hirano reminisced about his childhood adventures in nature, saying, "I grew up in a green area, so I often explored paths in the woods that I hadn't walked before. I would catch insects and go on little adventures every day." His reflections on summer adventures resonate well with the commercial's theme, making it relatable for viewers.
Hirano expressed his excitement about his goals for the year, including starting to cook. He shared a light-hearted moment, saying, "I felt a rush of excitement when I saw my kitchen stocked with new spices. And I also got really thrilled when I saw a huge stray cat! I thought, 'Wow, there's such a big stray cat out there!'"
As a testament to his dynamic performance, Hirano described the wire action scenes as exhilarating. He said, "It felt amazing to fly through the air, and I hope the visuals turn out beautifully. It was a lot of fun!"
In closing, Hirano, who is not only known for his music and acting but also for his engaging personality, shared a message for viewers: "I'm Hirano Sho from Number_i. I shot the commercials for Liquid Muhi and Muhi Alpha EX today. I think they turned out really great, so please enjoy them!"
The commercials are now available to watch, showcasing both Hirano's playful side in the sunflower field and his adventurous spirit in the forest, appealing to a wide audience and promising to capture the hearts of fans across the nation.
