BOLOGNA – A tragic helicopter crash on the evening of February 5, 2025, claimed the life of Lorenzo Rovagnati, the CEO of the Rovagnati salami company, along with two pilots. The incident occurred around 19:20 at Castelguelfo, a fraction of Noceto located near Parma, Italy. Lorenzo was known for his commitment to his family’s business, which has become synonymous with quality Italian cured meats.
The A109 helicopter went down on the property of the family’s medieval castle, which has been central to their history as producers of renowned salami products. According to reports, the helicopter was attempting to take off when it encountered heavy fog, leading to poor visibility. Weather conditions at the time were challenging, with thick fog reportedly engulfing the area, which may have contributed to the pilot’s difficulties.
At the time of the crash, Lorenzo, who was 41 years old, was flying back to the castle from his home near Milan. He frequently used the helicopter to travel to the family estate, situated along the historic Via Emilia. Witnesses suggest the helicopter was making maneuvers to land when the tragedy struck, but due to the fog, no one seems to have witnessed the incident directly.
Both pilots on board were also tragically killed. Emergency responders, including local firefighters and police, quickly arrived at the crash site to begin their investigation. The prosecutor's office has launched inquiries, focusing on potential causes, which may include pilot error due to visibility issues or possible mechanical failure of the aircraft.
Local officials expressed their shock and sorrow over the news. "I had the great pleasure of knowing Lorenzo when he came with his father," said Fabio Fecci, the Mayor of Noceto. He reflected on the significant relationship between the Rovagnati family and the local community, emphasizing their humble yet impactful presence over the decades.
The Rovagnati family has deep ties to the region, with its roots tracing back to the post-World War II era when Angelo Ferruccio Rovagnati started producing butter and cheese before shifting focus to cured meats. Under his guidance, and later the leadership of his son Paolo, the business grew exponentially. Lorenzo and his brother Ferruccio have continued this legacy, bringing the company global recognition.
The firm is best known for its Gran Biscotto line of cooked ham, which has dominated the salami market thanks to innovative marketing strategies and product development. Their focus on international expansion has solidified the Rovagnati brand not just across Italy but also globally, with operations spanning several countries.
Lorenzo, who was married to Federica Sironi since 2019, was also hoping to welcome his third child soon, having two children already. The family lost not only its productive leader but also someone who contributed to local social initiatives and cultural engagements, as noted by the mayor. “It is a tremendous tragedy impacting our entire community,” Fecci stated.
Michele de Pascale, President of Emilia-Romagna, also conveyed his condolences: "We express our deepest sympathies for the victims of the tragic incident. Our thoughts are with the families affected by this devastating loss. We are grateful to the emergency services who responded swiftly to the scene."
The investigation remains active as authorities seek to determine the precise circumstances surrounding the helicopter crash. The black box and flight plans have been confiscated for analysis, and the National Flight Safety Agency will undertake its own examination to shed light on any possible technical breakdowns.
The area where the crash occurred is characterized by expansive farmlands and countryside, situated conveniently between Parma and Fidenza. The Rovagnati family estate includes not only the castle but also substantial agricultural investments, making its legacy deeply intertwined with the local economy.
While the immediate circumstances of the incident are still being clarified, the loss of Lorenzo Rovagnati leaves behind not only grief within his family but also significant unease within the community and the business world, where he was not only seen as the next generation of leadership but also as a forward-thinking entrepreneur shaping the future of his company.
The aftermath of this event serves as a poignant reminder of the fragility of life and the unforeseen risks faced daily, particularly by those who travel by air. Lorenzo Rovagnati’s sudden departure will resonate far and wide, illustrating the connections formed through community and family ties.