With over two decades of creating legendary musical memories, Heineken is back at Coachella to bring both its iconic brews and beats with an impressive lineup at the festival favorite Heineken House. Boasting two weekends of performances, Heineken House will be stocked with must-see shows and brews during Weekend 1 and 2. Featuring sets by legendary headliners Pusha T, Afrojack, Cordae, The Pharcyde, and more across both weekends, this year’s refreshed Heineken House will once again be the must-stop-by stage in the desert.
The Heineken House line-up for Weekend 1, April 11-13, 2025, includes:
- Friday, April 11: The Pharcyde, DJ Premier, Autograf, Kilmanjargo, Mexican Institute of Sound, Lovra
- Saturday, April 12: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
- Sunday, April 13: Afrojack, Digitalism, Badger, Wuki, Mojave Grey, Anatta
Weekend 2, April 18-20, 2025, will feature:
- Friday, April 18: Cordae, DJ Premier, Autograf, Kilimanjaro, Mexican Institute of Sound, Lovra
- Saturday, April 19: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
- Sunday, April 20: Afrojack, Chevelle, Badger, Wuki, Mojave Grey, Anatta
“Coming off the smash success of T-Pain as our headliner last year, we’re looking forward to continuing to shine a light on beloved artists, whilst leveraging our long-standing platform to drive attention to up-and-coming musicians,” said Christine Karimi, Director of Partnerships and Consumer Experience at HEINEKEN USA. She emphasized the company's commitment to supporting various artists through live performances during the festival.
This year’s Heineken House will not only showcase stellar performances but also create an immersive experience for festival-goers. The space is adorned with vinyl record elements, reflecting the brand’s deep-rooted history with music and the festival atmosphere. Alongside a lively dance floor, there will be areas providing retreat from the desert heat, making Heineken House the ultimate destination for an extraordinary experience all weekend long.
Festival-goers can also expect to find Heineken's full portfolio of brews available across festival grounds. The offerings include:
- Heineken Original, the brew with the iconic red star, renowned as the classic all-premium malt lager.
- Heineken Silver, which provides a light beer experience with lower carbs and calories, perfect for treading lightly through the festival.
- Heineken 0.0, the premiere alcohol-free brew for those who desire 100% taste without the alcohol, promoting responsible consumption on the grounds.
- Other popular items from the HEINEKEN USA portfolio, including Dos Equis Lager, Dos Equis Lime and Salt, and Lagunitas.
Heineken invites festival attendees to visit the Heineken House on April 11-13 and April 18-20, 2025, to experience the best beats and brews the festival has to offer. With exciting performances lined up, combined with refreshing drink options, Heineken aims to create memorable moments for every festival-goer.
The return of Heineken House to Coachella is expected to add to the vibrant atmosphere, encouraging music lovers to gather, celebrate, and enjoy their favorite brews together, all set against the backdrop of one of the largest music festivals in the world.