On January 6, popular broadcaster Shinichi Hatori shared his excitement on the television program, "Hatori Shinichi Morning Show," discussing his extensive viewing of rival stations' tuna-themed broadcasts. During the show, Hatori revealed he watched back-to-back tuna auction specials which generated significant buzz. The first segment aired on January 3, titled "Giant Tuna War 2025: Prelude to the First Auction," followed by the broadcast on January 5 titled, "Giant Tuna War 2025: The Struggle for the Top Tuna at the Morning's Auction."
The topic of discussion was centered on the remarkable tuna caught at the Toyosu Market auction, where the prized 276 kg catch from Aomori's Oma was sold for approximately 207 million yen, marking it as the second-highest bid ever for tuna. Commentator Toru Tamagawa initiated the conversation by addressing the popularity of tuna shows, to which Hatori eagerly admitted, "Did you see it? I’m not sure if I can say this, but I watched it all!" His enthusiasm was notable during the segment, where he mentioned having watched the broadcasts for almost eight hours during New Year’s.
Hatori persisted with his banter about tuna fishing, noting how challenging it is to catch these elusive creatures. "They just keep escaping!" he exclaimed, generating laughter among the audience. Tamagawa chimed back, offering insight on the economics behind the tuna sold at auction, explaining how fishermen end up receiving only about 50% of the final auction price due to various market deductions such as taxes and fees.
This light-hearted segment quickly transitioned to social media discussions, trending among fans who relate to the significance of tuna auctions not just as culinary events but as cultural spectacles. Audience reactions expressed delight at Hatori's candid excitement and the humor involved in discussing competitive fishing. Despite the comedic nature, there’s genuine interest surrounding the livelihoods of those involved, especially considering the pressures they face during competitive bidding events.
Hatori’s comments have gained traction online, with viewers appreciating the way the conversation celebrates traditional Japanese fishing practices. This clip of Hatori on the morning show has encouraged broader discussions on social media platforms, showing just how influential media appearances can be on public interest and cultural pride.
A spotlight was also placed on another notable media event within the same week: Shinnosuke Oka, Japan’s gymnastics representative at the Paris Olympics, is set to appear on the show “Tetsuko’s Room” on January 9. Following his distinguished achievements of three gold medals and one bronze at the Olympics, Oka’s visit is anticipated to draw considerable viewership. His narrative mirrors the success and determination showcased by traditional food culture embodied by events like tuna auctions, highlighting dedication and national pride.
This intersection between sports and culinary traditions showcases how prominent figures, like Hatori and Oka, influence the Japanese peoples' connection to their cultural identity. Hatori’s candidness about his television watching habits and Oka’s athletic accomplishments reflect broader societal values within Japan, where both food and sports are deeply embedded.
Overall, both segments highlight viewer engagement with landmark cultural experiences through the lens of media, reinforcing not only the popularity of the shows but the relevancy of traditional practices within modern Japan.