Haruka Ayase, the beloved Japanese actress, recently opened up about her reflections on her 30s as she approaches her 40th birthday on March 24, 2025. Gracing the brand presentation on March 4, 2025, she captivated audiences with her stunning appearance, opting for a white pantsuit instead of her usual dresses. “I wanted to feel stylish and spring-like,” she said of her outfit choice, adding, “I don’t usually wear dresses, typically I’m more about denim and pants, so this feels closer to my daily style.”
During the event, Ayase did not shy away from discussing her milestone birthday. When asked if she liked March, she smiled and remarked, “I’ve always loved March because it’s my birthday month. I’m excited about getting older!” Her nostalgia kicked in as she reflected on her past decade, commenting, “10 years... there have been many things.” She characterized her 30s as busy and vibrant, emphasizing the hard work she put in during those years.
Ayase is also gearing up for the release of the latest UNIQLO AIRism commercial, titled 'Life and Wear/Friends', which is set to air on March 17, 2025. With its catchy soundtrack by Southern All Stars, titled 'Wasurerareta Big Wave', the CM is anticipated to spark conversations. The ad features Ayase as she juggles moments of vulnerability and friendships. The opening scene depicts her staring out of the window, bare from the waist up, which has raised eyebrows and intrigued many. It swiftly transitions to show her emotional moment with friends, leading to a climactic scene on the beach where she exclaims, “Bakayaro!”
This emotional narrative has caught the attention of fans and media alike, leading to speculations surrounding Ayase's personal life, particularly her rumored breakup with Jesse, member of the boy band SixTONES. Critics have noted how, regardless of the distinction between Ayase’s real life and the scripted narrative, viewers are always tempted to draw parallels. Articles posed the question, “Did she break up with Jesse?” sparking intrigue as the commercial's plot mirrors what could reflect her real-life challenges.
Ayase’s portrayal of her character resonates with many who might have experienced similar heartaches. It’s anticipated to engage audiences not just with its stylish visuals but with its emotional depth. Meanwhile, Ayase spoke glowingly about her experience as UNIQLO's ambassador, now spanning 15 years: “The important thing is to maintain your skincare routine. From my 20s, I learned behaviors like ensuring I washed my makeup off and keeping my skin moisturized,” she stated. This commitment, she believes, has helped her navigate her skin care as she ages.
With spring on the horizon, Ayase expressed her love for this time of year. She enjoys walking outdoors, cherishing moments where she can engage with nature, “I love watching everything come to life—the flowers, the trees, the people. It invigorates me,” she shared, hinting at her appreciation for life’s simple joys. Her reflective demeanor, coupled with her dedication to self-care, highlights her excitement for her future as she turns 40.
Overall, as Ayase ventures closer to this new chapter, her reflections and career developments keep her firmly within the spotlight. Observers will undoubtedly be watching both her professional and personal journeys with great interest as she navigates the changes of this new decade. Whether through enchanting brand presentations or controversial commercial portrayals, Haruka Ayase continues to inspire and engage her audience, showcasing not just her beauty but her resilience and growth.