On March 1, 2025, the City of Hanoi officially launched multiple initiatives to promote tourism and cultural exchange, showcasing its rich heritage to the world. One of the key milestones is the establishment of the Hanoi Tourism Information and Promotion Center (HTIPC), which will play a pivotal role in enhancing the city's tourism branding both domestically and internationally.
The HTIPC was created following a decision by the Hanoi People's Committee to reorganize tourism promotion efforts under the Department of Tourism. Located at 10 Trinh Hoai Duc, Ha Dong district, the center aims to become the leading agency for promoting Hanoi's tourism potential, coordinating with various organizations to boost awareness and visitor numbers.
During the launch events, approximately 400 delegates, including ambassadors and diplomatic officials from around the world, gathered to experience the cultural richness Hanoi has to offer. Notably, the delegation participated in unique activities, including visiting the flower-growing village of Me Linh, paying respect at the national historic site of Hai Ba Trung Temple, and engaging with local artisans.
"This program is an opportunity for Hanoi's tourism sector to introduce Vietnamese culture to international friends living in Vietnam," shared Nguyen Ngoc Ky, Chairman of the Union of Friendship Organizations of Hanoi. These reflections underline the importance of fostering international relations through cultural appreciation, enriching the experience for both visitors and locals.
The cultural exchange activities impressed many onlookers, including Jamale Chouaibi, the Moroccan Ambassador to Vietnam, who remarked on the warm reception provided by the people of Hanoi. "Such peaceful and friendly activities will contribute significantly to Vietnam's positive image and future developments," he stated, reinforcing the significance of these initiatives for diplomatic relationships.
The culinary scene also played a central role during these promotional events. Participants indulged in Hanoi's famous street food, known for its unique blend of flavors. Described as the harmony of sweet, salty, sour, and spicy, the food offers visitors not just sustenance but also insight and connection to the local culture.
Muối cà phê (salted coffee), egg coffee, and traditional dishes like phở (noodle soup) and bún chả (grilled pork with noodles) exemplify how food can serve as cultural diplomacy. These experiences aim to showcase the diversity and richness of Vietnamese cuisine, contributing to the overall tourism appeal.
Hanoi's historical significance was not overlooked, with tourists and diplomats alike exploring key sites like the Hoa Lo Prison Museum, which reflects the resilience and rich narrative of Vietnamese history. Various ambassadors expressed their thoughts on how these historical lessons resonate well with the visitors, adding depth to their experience.
Beyond tourism promotion, the newly established HTIPC will take on several responsibilities, including the organization of tourism events, the development of tourism products, and the execution of marketing strategies to attract both local and international travelers. The format aims to connect and showcase Hanoi's unique identity as both a historical site and modern urban center.
Looking forward, HTIPC will actively participate not only within Hanoi but also collaborate on regional and national tourism strategies. The center's establishment marks Hanoi's commitment to positioning itself as a pivotal tourist destination on the global tourism map.
By embracing its vibrant culture, historical depth, and friendly atmosphere, Hanoi is set to attract even more tourists, elevatoits status among worldwide travel destinations. Local leaders and officials see this as the beginning of exciting developments where historical appreciation meets modern tourism innovation.
With the success of these initiatives, the city hopes to witness continued growth in tourism numbers, aiming for at least 5 million international visitors by 2026. The collaborative efforts between governmental bodies and local communities signify a strategic approach to building Hanoi's tourism sector as well as nurturing international friendships.
Overall, the launch of the HTIPC and the associated cultural events mark a transformative step for Hanoi's tourism narrative as the city looks to strengthen ties with international communities through cultural exchange and hospitality, ensuring visitors leave with memorable experiences and a connection to this vibrant capital.