Hanesbrands has officially launched its new athleisure line, Hanes Moves, on March 16, 2025, aiming to expand beyond its traditional core categories. This innovative collection ensures comfort and style, catering to everyday needs, whether lounging at home, running errands, or engaging in workouts.
According to Joe Cavaliere, Group President of Global Innerwear at Hanesbrands, "We know our shoppers rely on Hanes for comfortable basics... With Hanes Moves, we're bringing the same trusted comfort to the athleisure space, offering versatile pieces for workouts and daily routines." This collection demonstrates Hanes' commitment to providing comfort, blending reliable basics with fashion-forward athleisure pieces.
Hanes Moves stands out with its colorful matching sports bras, leggings, lightweight moisture-wicking tees, and supportive running shorts. This collection redefines what consumers expect from their daily apparel, ensuring style does not come at the expense of comfort. The move to launch Hanes Moves reflects the brand's evolution from classic basics to modern, versatile styles.
Chief Design Officer Jane Newman emphasizes the technical features incorporated within the collection. "Hanes Moves was a natural extension from our core basics... We focused on making our customers feel comfortable and stylish throughout their day, no matter what they are doing," she explains. The line integrates multiple performance innovations, which include anti-chafing and cooling solutions for men's and boy's underwear, breathable stretch technology for women’s styles, moisture-wicking and odor control, and functional storage solutions for leggings and shorts.
Key highlights of the Hanes Moves collection include:
- Hanes Moves Ultimate Men’s Anti-Chafe Boxer Brief Underwear, Total Support Pouch, X-Temp
- Hanes Moves Women’s 7/8 Leggings with Internal Pocket
- Hanes Moves Ultimate Men’s Breathable Mesh Crewneck T-Shirt, X-Temp
- Hanes Moves Men’s Total Support Pouch Shorts with Built-In Boxer Brief
- Hanes Moves Women’s V-Neck Crop Bralette
- Hanes Moves Boys’ Performance Stretch Boxer Brief Underwear
- Hanes Moves Women’s Bike Shorts with Internal Pocket
With retail prices ranging from $8 to $45, Hanes Moves provides affordable options across various demographics, ensuring inclusivity for men, women, and children. The extensive collection offers stylish, functional athleisure and innerwear to cater to lifestyles at all stages.
The launch of Hanes Moves is seen as pivotal for Hanesbrands as it adapts to the growing athleisure market, which has gained immense traction among consumers seeking both performance and style. With available purchases through Hanes.com and major retailers like Amazon, Walmart, Target, and Kohl's, the collection promises to reach consumers effectively.
Overall, Hanes Moves signifies Hanesbrands' new direction and commitment to innovation within the athleisure segment, reflecting the shifting demands of the modern consumer who values comfort, functionality, and style.