Suntory's new green tea product, Aisou Kannon, is set to launch with much anticipation, featuring renowned actresses Hana Sugisaki and Aoi Wakana as the faces of its latest campaign. Scheduled to air starting March 1, 2025, the campaign promises to highlight not just the tea's quality, but the cultural essence of Kyoto, where the commercials were shot.
The commercials are distinctively themed, showcasing the beauty of Kyoto's landscapes intertwined with the rich heritage of tea drinking. Hana Sugisaki expressed her excitement about being part of this project, stating, "This new experience of being the face of Aisou Kannon is one I look forward to sharing with everyone." Her enthusiasm is palpable as she embarks on this new venture, reflecting both her passion for acting and her appreciation for tea culture.
Aoi Wakana echoes similar sentiments, highlighting the depth and beauty of representing Kyoto through their storylines. "Representing Kyoto's essence through our storyline has been beautiful," she noted, emphasizing the connection they both feel to the historic city and its traditions.
The commercial campaign includes two main advertisements: "One Step Ahead with Kyoto" which highlights the historical and vibrant scenery of Kyoto, and "Spring with Heart" which focuses on the tranquil moments including the enjoyment of tea surrounded by blooming cherry blossoms. These visuals are not simply appealing but serve to evoke feelings of nostalgia and appreciation for the cultural backdrop which influences the tea's appeal.
Hana and Aoi's on-screen chemistry resonates with viewers, drawing parallels to their own journeys and experiences within Kyoto. The commercials aim to create not just interest but warmth around the Aisou Kannon product. Hana notes, "We wanted to portray the calm and serenity of life with tea, and hope to invite viewers to experience this with us." This thoughtful approach reflects the campaign's goals of showcasing relaxation and mindfulness.
With the release date fast approaching, the excitement surrounding the launch is palpable. It reflects not just the quality of the green tea but also the artistic representation of Japanese culture. Both actresses resonate as role models, embodying the grace and beauty of the cultural symbolism embedded within their performances.
This new campaign also emphasizes Suntory's commitment to cultural heritage, aligning its product with the values of tradition, quality, and the art of tea-making. The commercials aim to entice both traditional tea drinkers and newcomers to the experience, creating a unique narrative around their new product. The presence of the cherry blossoms, along with the serene settings, is not just visually pleasing but resonates with the viewers as part of the story they are eager to explore.
At the core of the story is the message of connection—between individuals, culture, and nature. The path taken by Hana and Aoi through the commercials reflects the timeless appeal of tea and its significant role within Japanese culture. Aisou Kannon seeks to embody this and showcase moments of tranquility and mindfulness, inviting everyone to step closer to the beautiful experience of tea drinking.
Overall, through emotive storytelling and stunning visuals, Aisou Kannon’s commercial campaign with Sugisaki and Wakana is poised to be more than just advertising; it stands as an invitation to embrace the flow of life through tea. With their air dates marking the arrival of spring, this campaign serves both as a celebration of Kyoto and of the labor of love infused within every bottle of their newly minted green tea.
Keep your eyes peeled for the competitive edge the new campaign brings to the green tea market, one linked to the heart of Kyoto's beauty and culture. The past offers many rich stories, and this campaign aims to weave them all together under the calming effects of Aisou Kannon tea.