HALO Branded Solutions recently celebrated the strength of its collaborative partnerships at the Sales Achievement Gala held in Las Vegas, recognizing top entities within the promotional products industry. The event is more than just an awards ceremony; it serves as testimony to the company's commitment to nurturing relationships with preferred suppliers, a tactic believed to be integral to sales growth.
At the gala, SanMar was named the Supplier of the Year, highlighting the effective collaboration between the companies over the past year. Alongside SanMar, Sarah Smith from Pop! Promos garnered acclaim as Supplier Rep of the Year, both selections determined by the votes of over 1,000 HALO account executives and support team members.
Terry McGuire, Senior Vice President of Supplier Relations at HALO, articulated the significance of these partnerships: "HALO’s sustained growth is a direct result of fostering the strongest possible relationships between our preferred suppliers and our sales team." This comment frames the essence of HALO’s business ethos, emphasizing how supplier relationships directly contribute to measurable success.
SanMar’s Chief Revenue Officer, Steve Cuthbert, acknowledged the honor bestowed upon his company, stating, "We value the spirit of partnership with the HALO team, which led to impressive growth last year and created positive momentum as we begin 2025." Such sentiments reflect the broader sentiment of collaboration within the industry.
Sarah Smith from Pop! Promos expressed her enthusiasm for working with HALO by noting, "We love working with HALO. This award reflects our passion to find every way to help each account executive grow their sales overall, and with Pop! Promos." This comment resonates with the overarching theme of collective effort and mutual achievement.
Marc Simon, CEO of HALO Branded Solutions and recognized as one of the most influential people within the industry, added his perspective, stating, "We rely heavily on the partnership with this elite group to continue to grow our business and provide breakthrough results for our valued HALO clients." His remarks reinforce the narrative of unity and shared goals among industry leaders.
HALO Branded Solutions, with its impressive reported 2023 North American promotional product revenue of $937.7 billion, stands as the second-largest distributor within the sector. The success celebrated at the gala serves as both recognition for the past and motivation for future collaborations.
Overall, the Sales Achievement Gala at HALO underlined the importance of cooperation and innovation among competitors, forging paths for enhanced performance and results. It is through these partnerships, as highlighted by the awards, where both HALO and its suppliers can achieve mutual benefit and industry-wide influence. Emphasizing connection and communication, the event aims to inspire not just continued excellence but also the drive for future successes as HALO looks toward 2025 and beyond.