Hakkaisan Brewery has taken its outreach to another level with the launch of its newly revamped official YouTube channel, aimed at showcasing the rich nuances of its sake and a range of other products. Officially renewed on December 20, 2024, the channel now operates under the name Hakkaisan/八海山公式チャンネル, and aims to provide viewers with insightful content about the brewery's offerings.
The previous channel, known as 米と麹と発酵の健康ひみつ基地 (HAKKAISAN 八海山公式), had started back in November 2023, where audiences were treated to discussions about rice, fermentation, and cooking lessons. With the renewal, Hakkaisan plans to expand its content, focusing not only on traditional sake such as 清酒 八海山 and 特別本醸造 八海山, but also on other popular products like ライディーンビール, ohoro GIN, and 麹だけでつくったあまさけ.
Manabu Nagumo, Vice President of Hakkaisan Brewery, expressed enthusiasm for the channel's new direction, stating, "Our renewed channel aims to introduce the charm of Hakkaisan from various angles." This reflects the brewery's objective to present their various products comprehensively, exploring aspects of sake brewing and the culture surrounding it.
To celebrate the channel's relaunch, Hakkaisan will premiere its first collaborative video with the popular YouTube channel サケラボちゃんねる (SakeLabo) on December 28, 2024. This collaboration promises to cover discussions about the production processes behind the renowned 八海山 sake, underlining the brewery's commitment to education and engagement with its audience.
SakeLabo is known for its informative approach to Japanese sake, providing recommendations, rankings, and insights through entertaining formats, making it a fitting partner for Hakkaisan as they expand their reach. Their partnership is expected to enlighten viewers not just about Hakkaisan's products, but also about sake as part of Japan's cultural heritage.
The Hakkaisan YouTube channel aims to be more than just informational; it intends to create connections with viewers, inviting them to learn through engaging visual content. This includes everything from production insights and tasting experiences to features about the brewing ingredients and techniques.
For those eager to explore Hakkaisan's world of sake and beyond, the official YouTube channel can be accessed at Hakkaisan/八海山公式チャンネル. It will continue to share knowledge about fermentation, cooking tips, and the overall philosophy of Hakkaisan Brewery.
To stay updated with the latest releases, Hakkaisan also maintains active social media presences. You can follow them on Instagram at hakkaisan_1922 and on Facebook at Hakkaisan Brewery.
Through this renewed focus on digital content, Hakkaisan Brewery is set to bolster its connection with sake enthusiasts and curious newcomers alike, establishing itself as a significant player not only in the brewing industry but also within Japan's cultural narrative on sake.
