A new collaboration between the beloved anime "Haikyu!!" and the popular sushi chain Sushiro is set to roll out from March 5 to March 30, 2025. This partnership celebrates the 10th anniversary of "Haikyu!!", and it promises to bring exclusive sushi offerings along with attractive merchandise for fans to enjoy.
This upcoming campaign marks the second collaboration between Sushiro and "Haikyu!!", with the first being met with overwhelming success. The Sushiro establishments across the country will present delectable menu items inspired by the anime, enhancing the dining experience through themed creativity.
Key among the new offerings will be sushi such as "Toben!! Ebi Avocado Wrap" and the "Popular Nigiri TENKOMORI," which combines six popular sushi types including tuna and salmon. Fans will delight in the accompanying themed mini character picks, which will be randomly distributed during the promotion. A selection of special design picks commemorates the 10th anniversary of "Haikyu!!", adding to the attraction of each meal.
Alongside sushi, Sushiro will also feature various desserts, drinks, and takeaway sets. The desserts include items like the "Connecting!! Marble Strawberry White Chocolate Mousse Cake," which also offers collectible stickers. Each of these menu items brings not just deliciousness but also collectibles, enhancing the excitement for fans.
To make things more interesting, Sushiro will introduce exclusive soft drinks bundled with limited-edition cups. These items will be available during the campaign, with different sets released at different times throughout the duration. Customers can also look forward to additional promotions involving collectible cards, where the reverse side contains QR codes leading to exciting rewards like beautifully crafted acrylic blocks.
The launch will coincide with several special promotions aimed at engaging the community through social media campaigns. Fans can participate by following Sushiro's official accounts and posting images with specific hashtags, providing opportunities to win exclusive sushi plates and meal vouchers worth ¥10,000. This will not only reward loyal patrons but also expand the reach of the collaboration.
Participatory engagements are set to make this campaign much more than just about food. Special themed stores will be activated, especially at locations such as Ikebukuro Station and Namba Amza, starting from March 5. These outlets will transform visitors’ experiences, enveloping them within the universe of "Haikyu!!" and enhancing their culinary adventure with interactive events.
“The collaboration with 'Haikyu!!' is to bring not just sushi, but also exciting content for our customers to enjoy," said Kohei Akiyama, President of Sushiro. His remarks underline the goal to provide engaging and interactive experiences to help celebrate both brands.
According to company insiders, the move reflects Sushiro's commitment to blend culinary satisfaction with entertainment, appealing to both long-time fans of "Haikyu!!" and newcomers alike. The blend of scrumptious sushi and beloved characters aims to create memories and lasting impressions.
Once again, Sushiro and "Haikyu!!" fans will unite to partake not only in delightful dishes but also immerse themselves in special commemorative events and memorabilia. The collaboration, which kicks off on March 5, is bound to be another hit, much anticipated by audiences across Japan.
With the fervent loyalty of the "Haikyu!!" fanbase and the gastronomic delights presented by Sushiro, this campaign is sure to be savored. Don’t miss your chance to experience this splendid combination!
Head to your nearest Sushiro outlet from March 5 to March 30 to experience the "Haikyu!!" x Sushiro collaboration; it’s gearing up to be something truly special.