GWM (Thailand) is on a mission to become a leading automotive brand, offering a comprehensive range of vehicles that cater to the diverse needs of users worldwide. With a focus on expanding production capabilities, GWM is set to enhance its manufacturing operations at the GWM Smart Factory in Rayong province, aiming to boost exports to global markets.
In April 2025, GWM will mark a significant milestone by exporting the NEW GWM ORA Good Cat, a 100% electric vehicle produced in Thailand, to international markets including Brazil, Australia, and New Zealand. This move reflects GWM's commitment to establishing Thailand as a strategic hub for manufacturing and exporting vehicles across all energy types.
James Yang, the Chief Operating Officer of GWM, expressed pride in the company's role in contributing to Thailand's economic growth. He stated, "GWM and the Thai team are proud to be part of driving Thailand's economy through the production and export of GWM vehicles across various segments to global users." This sentiment underscores the company's ambition to not only meet local demand but also to cater to international markets.
The GWM Smart Factory in Rayong is a full-process production facility, marking GWM's second manufacturing base outside China, with the first located in Russia. The factory has a production capacity of 80,000 units per year and employs over 1,100 skilled workers. GWM aims to use 45-50% local content in its manufacturing processes, contributing to the local economy and enhancing the production capabilities of Thai manufacturers.
In the second quarter of 2025, GWM (Thailand) plans to ramp up production to facilitate exports to various countries, including those in ASEAN, Australia, and Latin America. The company is set to export premium SUV models such as the GWM TANK 500 HEV to Malaysia, the GWM TANK 300 HEV to Indonesia, and the GWM HAVAL H6 HEV and GWM HAVAL JOLION HEV to Vietnam. These models have already received positive feedback from consumers in their respective markets.
The strategic approach of GWM (Thailand) emphasizes its ambition to be a production hub within the ASEAN region. The company has already made strides in exporting vehicles like the GWM TANK 500 HEV, GWM TANK 300 HEV, and GWM HAVAL H6 HEV to Indonesia and Vietnam, demonstrating the strong demand for GWM products.
As part of its ongoing commitment to quality manufacturing, GWM (Thailand) is focused on enhancing its production processes and expanding its product offerings. The company aims to increase the use of locally produced parts to improve efficiency and supply chain management, ensuring that customers around the world have access to advanced and reliable vehicles.
In addition to its current lineup, GWM is preparing to showcase the ALL NEW GWM HAVAL H6, available in both hybrid and plug-in hybrid versions, as well as the new GWM TANK 300 DIESEL at the upcoming Motor Show 2025 in late March. These new models are expected to further solidify GWM's presence in the Thai automotive market and attract a broader customer base.
GWM (Thailand) is determined to maintain a steady and continuous production of vehicles that encompass all energy types across various segments. The company is committed to delivering high-quality vehicles that incorporate advanced technology, ensuring a superior driving experience for users worldwide.
With its strategic vision and robust production capabilities, GWM (Thailand) is poised to play a significant role in the global automotive industry. The company's focus on innovation, quality, and customer satisfaction positions it as a strong competitor in the market, ready to meet the evolving demands of consumers.
As GWM (Thailand) continues to expand its operations and product offerings, it remains dedicated to fostering long-term relationships with Thai customers and partners. The company's commitment to sustainable growth and development reflects its ambition to elevate Thailand's automotive industry to a global stage.
In conclusion, GWM (Thailand) is not just manufacturing vehicles; it is building a legacy of excellence in the automotive sector. With plans for continuous investment and innovation, the company is set to become a key player in the production and export of vehicles that cater to a diverse range of customers across the globe.
