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14 December 2024

GWM Australia Cuts Ute Prices Below Toyota Corolla

Major discounts make GWM Ute models more affordable than leading competitors' offerings, boosting market appeal.

GWM Australia has dramatically reduced prices for its 2024 Ute models, creating one of the most competitive pricing environments for dual-cab utes currently available. The latest discount initiative has made the entry-level Cannon Premium model not only more affordable than its competitors but also cheaper than the popular Toyota Corolla.

The temporary price reductions offer private customers savings of up to $2000 on the 2024 GWM Ute. With these changes, the entry-level Cannon Premium can now be purchased for $34,490 drive-away. For holders of an Australian Business Number (ABN), the discount is slightly lower, with the price set at $32,990. This price cut means the GWM Ute is now priced lower than the base Toyota Corolla Hybrid, which is listed at $32,110 before on-road costs, and approximately $36,290 drive-away, for buyers located in Victoria.

GWM Australia’s new price structure significantly drops the cost of several Ute variants. The Cannon Premium, Cannon CC, Lux, Vanta, and the top-spec Cannon-XSR are now priced at $35,990, $37,490, $41,490, and $46,990 respectively for private buyers, with costs reduced for ABN holders to $34,490, $35,990, $39,990, and $45,490. These prices will remain effective until the end of the year or until stocks last, making it imperative for potential buyers to act quickly.

The GWM 2024 Ute range is powered by a reliable 2.0-litre turbo-diesel engine, churning out 120kW of power and 400Nm of torque. This engine is paired with an efficient eight-speed automatic transmission, enabling the model to achieve impressive performance metrics, including a braked towing capacity of 3.2 tonnes. The entire range also features standard hill descent control and tire pressure monitoring, enhancing both safety and off-road capabilities.

Those interested in high-performance options will need to invest in the top-spec Cannon-XSR variant, which includes additional features such as a front locking differential, underbody bash plate, steel bumpers, and selectable four-wheel-drive system. This expanded functionality sets the GWM Ute apart from many competitors.

One of the standout selling points of the GWM Ute is the assurance of reliability. GWM backs its new models with a generous seven-year/unlimited kilometre warranty. This extensive coverage is complemented by five years of roadside assistance and capped-price servicing, features increasingly valued by consumers.

Looking to the future, GWM plans to introduce the 2025 Ute under the revamped name, Cannon, which will feature improvements including a larger 2.4-litre turbo-diesel engine, enabling it to increase its braked towing capacity to the segment standard of 3500kg. Along with this power upgrade, GWM will also implement changes to both exterior and interior styling to modernize the vehicle's appeal, alongside the introduction of enhanced technology features inside the cabin.

This comprehensive approach to vehicle modifications and pricing strategies indicates GWM’s commitment not just to compete but to thrive within the demanding automotive market. With these latest pricing adaptations, potential GWM Ute buyers are presented with outstanding value propositions, and as stock clears out, they might find just the right deal to suit their needs.

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