Gulfstream Park Launches Innovative Mobile Betting App for Racing Fans
Gulfstream Park, home to the prestigious Pegasus World Cup, has taken horse racing to new heights with the launch of the Gulfstream Racing App, developed by Everi Holdings Inc. and 1/ST, introduced on January 29, 2025. The app is set to transform the wagering experience for fans attending events at the track, combining traditional venue features with integrated mobile betting capabilities.
The Gulfstream Racing App is available on the Apple App Store, marking Everi's strategic expansion following its acquisition of Venuetize. It aims to seamlessly integrate digital technology with the exhilarating world of horse racing, making it easier than ever for fans to follow races and place bets.
Phase I of the app includes several key features: ticketing, dining reservations, promotional offers, and race schedules, all easily accessible from users’ smartphones. But perhaps the standout functionality is the integrated horse wagering system, allowing users to place win, place, or show bets directly through the app.
Utilizing Everi's BeOn™ Mobile platform alongside the CashClub Wallet® technology, the app facilitates cashless on-site wagering, enhancing the overall experience for racegoers. This cashless option signifies Everi's commitment to innovation, aiming to create open and engaging digital spaces for participants.
"With 1/ST's experience in delivering world-class entertainment and wagering for horse racing fans, we felt it was a natural fit for Everi to help..." said Darren Simmons, Everi's Executive Vice President and FinTech Business Leader. This partnership seeks to leverage both companies' strengths, as they work toward creating comprehensive solutions for enhancing fan engagement.
Keith Johnson, President of 1/ST TECHNOLOGY, emphasized the app's design, which is particularly focused on newcomers to the sport: "The collaboration between Everi and 1/ST is about delivering...a convenient and engaging experience for our fans..." His comments underline the goals shared by both companies to simplify the betting process and make the sport more accessible.
The app's launch prior to the 2025 Pegasus World Cup, South Florida's leading luxury sporting event, is deliberately timed to maximize visibility and facilitate adoption. This strategic move ensures fans can take full advantage of the innovative features during one of horse racing's most celebrated events.
Looking forward, the plans don't stop at Gulfstream Park. The partnership is set to expand to additional venues, including the illustrious Santa Anita Park, as part of Phase II of this mobile rollout. This expansion will introduce enhanced horse wagering capabilities and wallet funding options, broadening the app's functionality and reach.
One of the most impressive features of the Gulfstream Racing App is the layered technological architecture, which not only handles traditional event operations, such as ticketing and promotions, but also integrates real-time wagering transactions. This sophisticated middleware integration aims to reduce friction throughout the user experience, potentially increasing betting conversion rates.
The implementation of cashless wagering through Everi’s CashClub Wallet® is also noteworthy, addressing regulatory compliance and user convenience. The system's capability to process various bet types—win, place, and show—maintains strict security protocols and enhances user confidence.
The phased rollout strategy allows for iterative improvements based on user feedback. This approach not only reduces implementation risks but also maintains momentum for the app’s success. By focusing on performance optimization and integrating user suggestions, Everi and 1/ST aim to maintain high app store ratings and user retention.
By merging the excitement of horse racing with cutting-edge technology, Gulfstream Park is poised to redefine the betting experience. The Gulfstream Racing App not only shifts fan engagement to the digital space but also positions the venue as a leader in the next generation of mobile betting innovations.
Looking at the bigger picture, the Gulfstream Racing App signifies more than just another betting tool; it showcases Everi’s evolution from traditional gaming solutions provider to a comprehensive digital enterprise. This shift reflects broader trends within the gaming and entertainment industries, where customer engagement and digital interactivity are becoming increasingly central.
With the Gulfstream Racing app, fans can look forward to enhanced experiences filled with exciting betting opportunities, all at their fingertips. The innovative platform is only the beginning of what could be the next leap forward for the horse racing industry, making races more accessible, user-friendly, and enjoyable.