In a significant move for Brazil's agricultural sector, Grupo Pedra Agroindustrial has partnered with TIM to provide 4G internet coverage across a vast area of 1 million hectares. This partnership, announced on April 29, 2025, marks a crucial step in enhancing digital connectivity in rural regions, enabling farmers to leverage modern technology for improved efficiency and productivity.
The collaboration not only focuses on expanding internet access but also aligns with broader trends in the agricultural industry, where digital transformation is becoming increasingly vital. As the agricultural landscape evolves, the need for reliable communication technologies has never been more pressing.
Additionally, during the Agrishow 2025, TIM also revealed a partnership with Usina Uberaba, part of Grupo Balbo, to install 4G antennas in the Triângulo Mineiro region. This initiative aims to elevate the operational capabilities of the Usina, a leading entity in the sugar-energy sector, by enhancing the identification and correction of operational failures, thereby reducing response times significantly.
Marcus Paulo Pereira Lima, the agricultural manager at Usina Uberaba, highlighted the transformative potential of this technology. He stated, “With the aim of boosting and strengthening our field operations, this initiative seeks to expand connectivity in rural areas.” Lima emphasized that the implementation of 4G in the field represents a milestone for operational excellence and sustainability within the company.
This technological advancement is expected to connect over 200 pieces of equipment at the Usina, optimizing processes such as harvesting and transportation. By improving connectivity, the Usina can utilize its resources more efficiently, leading to reduced costs and enhanced safety for its workers.
Grupo Balbo, which owns Usina Uberaba, is known for its commitment to organic products under its NATIVE brand. The partnership with TIM is part of a broader strategy to digitalize agricultural operations, ensuring that the company remains competitive in a rapidly changing market.
Moreover, the TIM 4G project currently covers more than 20 million hectares across Brazil, with a goal of expanding to 26 million hectares by the end of 2025. This ambitious project reflects TIM's commitment to enhancing rural connectivity, which is crucial for advancing agricultural practices and supporting local economies.
In addition to these partnerships, TIM is also focusing on expanding connectivity along major highways in the Triângulo Mineiro region. In 2023, TIM and EPR announced a collaboration to cover over 1,000 kilometers of roads in the area and in Sul de Minas Gerais with 4G service. This initiative not only benefits road users but also supports surrounding communities by improving communication and access to information.
The Usina Uberaba is strategically located near the MG-452 and MG-190 highways, which are under the concession of EPR and already have TIM's 4G coverage. This geographical advantage allows for seamless integration of the new technology into existing infrastructure, enhancing the overall efficiency of operations in the region.
As Brazil continues to push towards modernization in agriculture, these partnerships with TIM underscore the importance of technology in driving sustainable practices. The agricultural sector is increasingly recognizing the value of digital tools in enhancing productivity, managing resources better, and responding swiftly to market demands.
In conclusion, the collaboration between Grupo Pedra Agroindustrial and TIM, along with the partnership with Usina Uberaba, represents a significant leap forward for agricultural connectivity in Brazil. With the implementation of 4G technology, farmers and agricultural companies are poised to improve their operations, ensuring they remain competitive in an ever-evolving industry.
