Beginning April 4, 2025, a ground-breaking reality show titled ‘Marry Me Immediately’ will debut on the ‘Subbota!’ channel, featuring a unique format where women propose marriage to their partners—an unexpected turn in traditional relationship norms.
Led by psychologist Mark Barton and confectioner Renat Agzamov, this romantic experiment challenges the age-old expectation that men should make the first move. The show comes at a time when marriage rates in Russia are notably low. In fact, 2024 marked one of the lowest marriage registration rates in the country. This new initiative aims to address the rampant uncertainty many couples face, particularly women who are eager for commitment but often find themselves waiting indefinitely for a proposal.
According to Barton, the show provides a platform for women to take charge of their relationship destinies. "I believe that our project will help participants and viewers see themselves differently. Prolonged uncertainty destroys everything beautiful in a woman: from self-esteem to sexuality. That's why it's essential to decide what kind of person you want to be - comfortable or unique. With comfortable, you can behave any way; with unique, only responsibly!" he explains.
The concept of ‘Marry Me Immediately’ is straightforward yet powerful. Participants who feel stuck in lengthy relationships and have yet to receive an engagement ring will take the initiative, selecting wedding dresses, organizing celebrations, and ultimately proposing to their partners. This role reversal is not only aimed at personal empowerment but also serves as a social commentary on evolving relationship dynamics.
A total of 300 women applied to be part of the show, but only 11 were chosen to participate. Couples from a variety of cities including Moscow, Saint Petersburg, Kazan, Ufa, and Tolyatti will feature, bringing diverse stories and experiences to the forefront of this heartwarming reality series.
The show will air every Friday at 9 PM on the ‘Subbota!’ channel, making it accessible for viewers to join weekly as these women embark on their bold paths towards commitment. With such a shift in paradigm, ‘Marry Me Immediately’ might not just be a source of entertainment but also a movement towards redefining how engagement and marriage are perceived in contemporary society.
Moreover, the insights and expertise of the presenters—Barton’s psychological guidance and Agzamov’s skills in creating memorable wedding cakes—promise not only entertaining television but valuable life lessons for participants and audiences alike.
As the show approaches its premiere, there is palpable excitement regarding how these women will navigate their proposals and whether their relationships will be solidified or put to the test. Viewers are invited to follow along with bated breath as these women dare to take a leap into the unknown.
‘Marry Me Immediately’ is positioned to address deeper social issues while also delivering captivating entertainment. In a time where couples frequently languish in uncertainty about their futures, this show hopes to light a path towards clarity, self-discovery, and perhaps even love everlasting. Don’t miss the journey beginning this April 4!
