Google has unveiled its Year in Search report for 2024, shedding light on the most searched topics among Greeks throughout the past year. This annual examination offers valuable insights with its integrated categories—ranging from rising queries, notable personalities, movies, and television series, to major sporting events and news highlights.
Notably, the report highlighted the fastest rising searches, where the UEFA Euro 2024 topped the list among Greek users, followed closely by urgent queries like "Fire now" and "Warning for extreme heat." A shift in public focus also emerged with the term "Tourism for all" gathering significant search interest, reflecting changing attitudes toward accessibility and travel.
When it came to individuals, singer Marina Satti emerged as the most sought-after figure, leading other prominent names searched including renowned artists such as Marinella, Emanouil Karalis, Kate Middleton, and athlete Lefteris Petrounias. This assortment presents interesting nuances about Greece's cultural moment and the way various public figures resonate with the populace.
On the film front, the critically acclaimed Poor Things by Greek director Giorgos Lanthimos took the spotlight as the most searched movie, showcasing the global relevance of Greek talent. Following closely were Inside Out 2, Dune, Saltburn, and Deadpool, emphasizing how cinematic interests reflect broader entertainment trends.
Television trends mirrored those of the cinematic sphere—topping views was the series The Matchmaker of Julia. It was joined by other popular shows like Grand Hotel, Psychokores, Saint Love, and Famagusta, elucidated the increasing viewership and engagement with local productions.
Global events also shaped the search interests of the year. Major topics included the US elections, extreme heatwaves, and the significant coverage surrounding the Olympic Games. Severe weather phenomena such as Hurricane Milton and another hurricane numbered 10 occurring simultaneously over Japan also fetched extensive searches, hinting at collective anxieties and awareness toward climate-related crises.
The Year in Search 2024 by Google encapsulates the nuances of human curiosity and interest, bridging global happenings with localized popular culture. It unveils what drove people to seek knowledge, whether out of passion, concern, or the genuine quest for information, showcasing the interconnected nature of contemporary society.
From exploring pressing global issues to celebrating local heroes and popular entertainment, the findings from this year’s report provide significant indicators for both marketers and community leaders. These records reflect the values and priorities of the Greek population, underlining the importance of responsive and inclusive public discourse around the issues depicted.
This snapshot of the collective consciousness not only informs about the entertainments and events of 2024 but provokes thought on how rapidly changing contexts affect what we explore and discuss on daily bases.