In a significant move reflecting the changing dynamics of the real estate market, Grand Unity has announced the launch of six low-rise condominium projects across Bangkok, under the promotional campaign titled "GRAND UNITY ALL SAFE." This initiative aims to tap into the growing demand for residential properties that offer safety, privacy, and accessibility, especially in the wake of recent seismic events that have prompted consumers to reassess their housing preferences.
The recent earthquake that was felt in Bangkok has accelerated interest in low-rise condominiums, which are typically defined as buildings no taller than eight stories. This trend is not only a response to the perceived stability of shorter buildings but also aligns with post-COVID-19 consumer preferences for lower-density living environments. Kampol Punyosotani, the CEO of Grand Unity, noted that consumers are increasingly prioritizing safety and value in their housing choices, particularly as they seek residences that are both accessible and situated in quieter neighborhoods.
Grand Unity's campaign features six new projects, with a total investment exceeding 1 billion baht, strategically located in high-potential areas throughout the city. The projects are designed to cater to both end-users and investors, offering a mix of affordability and quality. The promotional campaign includes enticing offers such as discounts of up to 1 million baht, complimentary electrical appliances, and free furniture for buyers, as well as waiving central fees for up to two years.
Among the highlighted projects is Blue Sukhumvit 105, located just three minutes from the MRT Si La Salle station, with prices starting at 1.69 million baht. Another notable project is Blue Sukhumvit 89, which is conveniently situated near the BTS On Nut station, starting at 2.79 million baht. Additionally, Blue Phahonyothin 35 offers a resort-style living experience near Ratchayothin, with entry prices beginning at 2.39 million baht.
Other projects include Ciela Charoen Nakhon, which is adjacent to Yaowarat and starts at 3.19 million baht, and Kara Ari – Rama 6, a more upscale offering starting at 9.89 million baht. The Private Residence Rajdamri, located in the heart of the city opposite Lumpini Park, starts at 10.9 million baht, representing a premium option for those seeking luxury in a prime location.
The renewed interest in low-rise condominiums is also attributed to the changing attitudes of younger generations, particularly first-time homebuyers who are looking for properties that provide a sense of community and are not overcrowded. This demographic shift has led to a notable uptick in demand for properties that promise a better quality of life without compromising on accessibility to urban amenities.
Kampol emphasized that the company is committed to addressing the evolving needs of consumers, stating, "We see a clear increase in demand, especially among young professionals who value projects with fewer units that offer a comfortable living experience without the hustle and bustle of high-rise buildings." He further added that the current economic climate, coupled with concerns about natural disasters and fluctuating interest rates, has made low-rise condominiums an appealing option for many investors looking for safe assets.
As Grand Unity prepares to roll out these six projects, the company is optimistic about the potential for growth in the low-rise condominium market. The firm believes that by focusing on providing properties that are not only affordable but also deliver peace of mind in terms of safety and accessibility, they can successfully meet the demands of today's discerning buyers.
In conclusion, the launch of the "GRAND UNITY ALL SAFE" campaign marks a pivotal moment for Grand Unity as it seeks to redefine the landscape of Bangkok's real estate market. With a strong emphasis on safety, accessibility, and value, the company is poised to capture the attention of both homebuyers and investors alike, signaling a promising future for low-rise condominiums in the city.
