GoPro has kicked off 2025 with the launch of its refreshed MAX 360 camera, now packed with advanced features aimed at making immersive content creation more accessible and fun for both enthusiasts and professionals alike. The new MAX 360, which captures stunning 5.6K spherical video, boasts improvements like the MAX Enduro Battery and enhanced compatibility with standard ¼-20 tripod mounts—all for the attractive price of INR 38,500.
Alongside the camera, GoPro unveiled significant updates to its Quik App, tailoring it for 360 editing. The app now integrates cutting-edge features such as AI-powered object tracking, allowing users to select subjects and keeping them centered throughout their clips automatically. This seamless function simplifies the editing process, making it accessible even for those who are not seasoned editors.
One of the notable features introduced is keyframing, which lets users set precise viewing angles. With just a tap, dynamic cinematic movements—like backflips and barrel rolls—can be added to footage, thanks to the innovative CameraFx tool. The Quik App now also allows for automatic transitions, enabling users to combine unlimited ReFrame Modes effortlessly and create smooth transitions between clips.
Further enhancing the user experience, the new Frame Grab Tool helps users generate photos from video stills easily. This addition caters to the current demand for high-quality imagery alongside video content, ensuring content creators have versatile options at their disposal.
According to Nick Woodman, the Founder and CEO of GoPro, "MAX never misses—and that's why it's the go-to 360 camera for the world's most creative athletes, adventurers and content creators. Getting 'the shot' has never been this easy," he stated during the product announcement. His enthusiasm for the product runs deep, and he hinted at more innovations to come. "And this is just the beginning," Woodman added, aiming to excite both current and prospective users about the future capabilities being developed.
For users who wish to maximize their editing potential, the Quik App is now streamlined for both iOS and Android devices. With the introduction of the GoPro Reframe plugin for desktop, the editing experience is extended to Adobe Premiere Pro and After Effects users as well, offering changes for angle, position, lens curvature, and more for both 360 and 2D media.
This comprehensive overhaul addresses the growing market of content creators desperate for tools to make their 360-degree footage stand out. Making 360 content easier to manage and manipulate is part of GoPro's strategy to remain at the forefront of the camera industry.
GoPro continues to be recognized not only for its hardware but also for its community-focused initiatives. The company has developed programs, like GoPro Awards, which encourage users to share their visuals—hence the potential for being featured on GoPro’s social media channels or winning gear and cash awards.
With updates like unlimited cloud storage for Premium subscribers also launched, GoPro seems poised to maintain its leadership as the creative tool of choice for filmmakers and adventure-seekers. Their commitment to continuous improvement through innovative technology shows no signs of slowing.
For those who want to power up their creative projects, the new GoPro MAX 360 is available through GoPro.com or at retailers worldwide. It's not just about taking amazing footage anymore; it's about empowering storytelling through advanced editing tools and creative possibilities.