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Technology
31 August 2024

Google Upgrades Gemini AI With New Image Generation Capabilities

Following backlash over inaccurate depictions, Gemini introduces advanced image generation with custom AI assistants

Google has made significant strides with its AI chatbot, Gemini, introducing updated features to its image generation capabilities through the new Imagen 3 model. This follows the controversy earlier this year when the platform faced backlash for producing historically inaccurate images, leading to its previous image generation feature being pulled.

Initially, users reported issues where Gemini generated images portraying "culturally diverse" figures involved in historically sensitive events. Particularly concerning was the generation of Nazi soldiers depicted as individuals of various ethnic backgrounds. Criticism mounted, labeling the outputs as "woke," prompting Google to suspend the feature and commit to improvements.

Through its recent announcement, Google revealed it will gradually restore the ability for users to generate images featuring people, starting with its Gemini Advanced, Business, and Enterprise subscribers. The rollout will occur primarily for English-speaking users initially, with plans to extend support to other languages.

Advancements with Imagen 3

The Imagen 3 model is now the powerhouse behind the image generation process for Gemini. Launched earlier this month via Google's AI test kitchen, Imagen 3 is capable of producing not only photorealistic landscapes but also textured paintings, embodying creativity and artistic flair. This versatility allows users to create images reflecting specific instructions with significant precision.

Dave Citron, Senior Director at Google, emphasized the model’s capability by highlighting its ability to generate creative images across various styles, including whimsical claymation or impressionist oil paintings. These qualities make it particularly appealing to artists and designers seeking inspiration or innovative ways to express their creative visions.

But, Google is also conscious of the potential misuses associated with AI image generation. The company has introduced stringent safeguards to prevent the creation of images depicting public figures, minors, or any violent and explicit content. This commitment to responsible AI use is evident through their recent integration of SynthID, which watermark images produced by the AI to indicate they were generated rather than created by human artists.

User Empowerment with Custom Gems

Not content to merely focus on image generation, Google has also introduced the feature called Gems, which allows users to create custom AI assistants specialized on various topics. By customizing these Gems, users can guide their AI's focus toward their specific professional or hobby interests, such as coding, creative writing, or project management.

This initiative aims to empower users by providing direct support when they need expert assistance. For example, students struggling with math can design their own Gem to function as a tutor, offering personalized pathways to understand difficult concepts.

Gems are positioned to be available for Gemini Advanced, Business, and Enterprise users on both desktop and mobile devices, underscoring Google's desire for broad accessibility. This new aspect of Gemini promises to make it much easier for users to leverage AI for personalized learning and professional growth.

Addressing Past Criticisms

Despite these advancements, Google has not forgotten about the criticisms it garnered from the AI community. Many had previously expressed frustrations about the limitations and inaccuracies displayed by Gemini. Misinterpretations led to the AI hesitating to provide responses to certain prompts, even when they should have been straightforward. Prabhakar Raghavan, Senior Vice President at Google, acknowledged these shortcomings and described efforts to recalibrate Gemini’s algorithms to correct these issues.

Raghavan explained, "First, our tuning to allow for representation failed to account for cases where it shouldn't apply. Secondly, the model became overly cautious due to prior missteps, refusing some prompts it shouldn't have." With these revisions, the goal is to strike the right balance between ensuring sensitivity and allowing creative freedom.

The Future of Gemini

For Google, the successful integration of the Imagen 3 model and the introduction of custom Gems is part of its broader strategy to compete against other AI platforms like OpenAI's DALL-E and Midjourney. Google's focus on continuous improvement and community engagement reflects their commitment to fostering responsible AI use and innovation.

The future of AI image generation looks promising as Google positions itself at the forefront of this technological revolution. Users can anticipate more features and broader language support as Gemini evolves, making AI-generated content more accessible to creators everywhere.

Google is ambitious about its roadmap for Gemini and the Imagen 3 image generation capabilities. The response it receives from its user community will play a significant role in shaping the AI's development going forward.

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