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11 May 2025

Google Settles Texas Privacy Lawsuits For $1.4 Billion

The agreement marks a historic moment in digital privacy litigation against tech giants.

In a significant development for digital privacy, Google has agreed to pay $1.4 billion to settle two lawsuits filed by Texas Attorney General Ken Paxton. These lawsuits accused the tech giant of tracking users' location data, browsing history, and biometric data, including facial and voice recognition, without obtaining proper consent from users. Paxton, who has been vocal in his campaign against major technology companies, described this settlement as "the largest settlement against Google in privacy cases," emphasizing that "in Texas, major technology companies are not above the law." Although the settlement amount is substantial, Google has not admitted to any wrongdoing, stating that its privacy policies have been updated over time.

The lawsuits, initiated in 2022, highlight ongoing concerns over user privacy and the practices of tech companies. They accuse Google of secretly tracking people's movements and conducting private research for years, even when users believed they had disabled location tracking or were using private browsing modes. In a statement, Paxton noted, "For years, Google has secretly tracked people's movements, their private searches, and even their voiceprints and facial recognition. I fought, and I won." This settlement marks a critical moment in the ongoing battle between state regulators and tech companies regarding user privacy.

This settlement is part of a broader trend, as Google had previously agreed to pay $391.5 million to settle similar lawsuits concerning location tracking with 40 other states. Additionally, Meta, the parent company of Facebook, paid a comparable amount last year to settle a lawsuit related to facial recognition in Texas. These developments reflect a growing regulatory scrutiny of big tech firms and their data collection practices.

The legal framework in Texas has been instrumental in these cases. The state has implemented laws that require companies to obtain permission before using biometric data, including facial and voice recognition. Under Texas law, companies can face fines of up to $25,000 for each violation. The lawsuits specifically targeted Google Photos, which allows users to search for images of specific individuals, Google Next, which can notify users when someone is at their door, and Google Assistant, which can learn users' voices and respond to their queries.

In a separate lawsuit, Paxton accused Google of misleading Texans by tracking their location data even after they believed they had turned off such features. Furthermore, he claimed that Google's Incognito mode, designed to provide a private browsing experience, was not truly private. These allegations were filed under Texas's Deceptive Trade Practices Act.

As privacy concerns continue to mount, this settlement is seen as a crucial step towards holding tech companies accountable for their data practices. The settlement not only represents a financial penalty for Google but also serves as a warning to other tech giants about the importance of user consent and transparency in data collection.

Google's representative, José Castañeda, stated, "We are pleased to resolve these legacy claims and will continue to improve strong privacy protections in our services." The company has emphasized its commitment to enhancing user privacy and has made adjustments to its policies in response to the lawsuits. Despite these changes, the scrutiny over Google's data practices is expected to persist, particularly as states like Texas and Washington enact laws aimed at regulating the collection of biometric data.

This settlement comes amid a backdrop of increasing public awareness and concern over digital privacy rights. As technology continues to evolve, so too does the conversation surrounding user consent and the ethical implications of data collection. The growing pressure on tech companies to adopt more transparent data practices is likely to influence their operations and policies in the future.

In conclusion, the $1.4 billion settlement between Google and the state of Texas marks a pivotal moment in the ongoing discourse surrounding digital privacy. As regulators push for stricter oversight of tech companies, the implications of this case will likely resonate throughout the industry, prompting companies to reevaluate their data collection practices and prioritize user consent.