Google has unveiled its new range of flagship Pixel smartphones, which the company says have been built to house its most advanced artificial intelligence (AI) tech, as it looks to take on Apple and Samsung.
The new range includes the Pixel 9, the Pixel 9 Pro and Pro XL, and a new foldable called the Pixel 9 Pro Fold, which were announced alongside a smartwatch and wireless earbuds.
The phones are packed with AI features, such as Google’s Gemini chatbot, AI image generation tools, camera editing functionalities, and voice call transcripts, all powered by Google’s new Tensor G4 chip.
The Tensor G4 chip was developed with DeepMind, Google’s advanced AI division, allowing the devices to run cutting-edge AI models to facilitate user tasks.
Among the innovations is Gemini Live, which acts as the virtual assistant of the phone, taking queries and commands at any moment.
Photo editing has become easier, thanks to the 'Add Me' feature, permitting users to integrate the designated photographer seamlessly with group photos by simply capturing another image.
A unique tool named Pixel Screenshots leverages AI to help users find important information from their screenshot history without the hassle of scrolling through every capture.
Prices for the new Pixel smartphones start at £799 for the Pixel 9, £999 for the Pixel 9 Pro, and £1,099 for the Pixel 9 Pro XL, with the foldable Pixel 9 Pro Fold priced at £1,749.
According to Google, "We’re infusing AI across every layer of our full tech stack — from data center infrastructure to the operating system and devices.
"For AI to be truly helpful, it should adapt to our daily lives, with Android at the forefront of this revolution."
Google's focus on these advanced AI features illustrates its ambition to compete with Apple and Samsung, who are also heavily integrating AI capabilities within their smartphone offerings.
Ben Wood, chief analyst at CCS Insight, notes the strategic importance of AI for Google’s launch, emphasizing its urgency amid Apple's recent advances.
This launch occurring two months earlier than usual suggests Google is eager to establish itself as the leader with groundbreaking AI innovations just as competitors ramp up their capabilities.
Wood remarks, “The earlier launch potentially allows Google to showcase new features before Apple, honing its dominance over AI use cases.”
On the opposing front, the iPhone 16 is set for release soon, prompting speculation on how it will integrate AI functionalities to lure consumers.
Following years of incremental upgrades, smartphones are now reinvigorated with AI, with Google spending over $100 billion to advance this technology.
Google's Pixel 9 Pro embodies the potential of AI within handheld devices, boasting its latest Tensor 4 chip which optimizes the Google Gemini assistant for everyday use.
Having experienced the Pixel 9 Pro firsthand, one can appreciate the enhancements made, especially its robustness packed within such sleek design.
Unlike previous devices, the Pixel 9 Pro is more than just camera tricks; its AI capabilities are aimed at practical user applications.
Gemini serves as the core of its functionalities, ready to assist at the touch of the button, utilizing Google’s numerous platforms for practical solutions.
AI is also incorporated through various novel photography tools like Add Me, allowing for creative flexibility during photoshoots.
The technology behind these advancements includes state-of-the-art photo editing solutions, such as Magic Editor, which lets users refine photos using generative AI.
Google is making significant strides beyond mere gimmicks, redefining how smartphones interact with users by embedding AI deeply within their ecosystem.
With both standard and Pro models, the Pixel 9 series promises impressive specifications like super high-resolution displays and long-lasting battery life.
On the design front, the Pixel phones maintain their tradition of bold aesthetics, with changes reflective of modern sensibilities.
The sophisticated polish of the Pixel 9 Pro balances style with functionality, utilizing Gorilla Glass Victus 2 to withstand daily wear and tear.
The phone is very much made for the user who balances technology with personalization, offering distinct textures and visual appeal.
For photography lovers, the Pixel 9 Pro introduces exciting upgrades, including superb front and rear camera features capable of remarkable zoom and resolution.
Thus, the question emerges: will Google’s Pixel 9 Pro maintain its leading edge until the iPhone 16 hits the shelves?
With AI features being touted as the future of smartphones, the competition between these two tech giants is set to intensify.
The Pixel 9 Pro emphasizes usability combined with cutting-edge technology, but the iPhone 16 could redefine expectations once it arrives.
The stakes are high as consumers grapple with choosing between two innovative contenders, each with unique offerings and advancements.
