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23 October 2024

Google Messages Launches Major Spam Protection Features

New safety features aim to protect users from scams and inappropriate content

Google Messages is stepping up its game against the ever-growing menace of spam messages, particularly those pesky job offers and package delivery notifications which often lead to scams. With five new features aimed directly at safeguarding user privacy and keeping unsolicited messages at bay, this upgrade couldn't have come at a more opportune time as people become increasingly weary of intrusive communications.

Each day, over one billion people communicate through Google Messages, making it imperative for Google to prioritize security. The company announced these enhancements, aligning them with Cybersecurity Awareness Month, as they actively combat around two billion suspicious messages each month. The recent triumphs focus particularly on refining spam detection, which should make many users breathe easier.

Among the most notable updates are improved filters for suspicious texts, including those concerning package delivery or job offers, both of which have seen significant increases in frequency. For beta users of Google Messages, suspected scams will now automatically be redirected to their spam folders or flagged for potential risks, making it far less likely for users to fall victim to these con jobs.

Spam texting is rampant with scammers attempting to steal personal information through deceptive tactics, including claims of package delays or enticing job offers. Recent updates have armed Google Messages with advanced detection systems using on-device machine learning algorithms. This way, the platform evaluates incoming messages without the need to expose users’ private conversations to the company itself.

But that's not all Google is tackling. The service will soon warn users about links sent from unknown or suspicious sources. This alert feature, which currently operates successfully for users across India, Thailand, Malaysia, and Singapore, will soon be expanded to more countries. It aims to block and prevent harmful links from entering users' inboxes, thereby enhancing safety from phishing or malware attacks.

Another feature on the horizon is the possibility of blocking texts from unknown international senders. Many scams originate from outside the U.S., and this upcoming feature intends to address this by automatically filtering out messages from international numbers not saved as contacts. Users can expect these updates to first roll out to Singapore before being deployed elsewhere.

Security is also taking priority with the introduction of “Sensitive Content Warnings,” which blur images potentially containing nudity. This feature is particularly aimed at teens, who will see these warnings turned on by default. While adults will need to opt-in, it sets the stage for increased control over what users choose to view and share. If someone attempts to send or forward such imagery, Google Messages will provide warnings about possible risks, encouraging mindful sharing practices.

Perhaps most intriguingly, Google is introducing contact verification tools aimed at dodging scammers impersonators. Users will have the option to validate their contacts’ public keys—essentially confirming their identity—through QR code scanning or number comparison. This feature, set to roll out next year, resembles similar efforts Apple has developed for its iMessage service.

These changes and additions show Google’s commitment to enhancing user safety and privacy. With these and many more features to come, the tech giant is working tirelessly to create safer communication experiences for its users. The spotlight on combating spam and protecting user privacy could well set the standard for messaging apps alike, effectively tackling issues often dismissed as mere nuisances.

With the mobile experience continuing to evolve, Google seems to be leading the charge against spam and privacy violations, aiming to provide users with secure and reliable methods of communication.

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