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Technology
31 March 2025

Google Makes Gemini 2.5 Pro Free For All Users

The tech giant opens access to its advanced AI model, sparking market changes and competition.

Google has made a surprising move by opening access to its latest AI model, Gemini 2.5 Pro, to all users, a service that was previously limited to subscribers of its Advanced package. Introduced just a week ago, Gemini 2.5 Pro is touted as the company’s most advanced AI to date, capable of sophisticated reasoning and contextual analysis.

This innovative model can analyze complex information and make accurate logical conclusions, marking a significant leap in AI capabilities. Initially, users were required to pay $20 per month for access to this cutting-edge technology. However, in a surprising turn, Google decided to allow free access to everyone, democratizing what was once a premium service.

According to the official X account of the Gemini application, the team is operating at full capacity, stating, "We want to provide our smartest model in the hands of as many people as possible." This decision has sparked discussions among subscribers of the Advanced plan, who questioned the value of their paid service when free users could access the same model.

Despite the free access, Google has emphasized that subscribers to the Advanced plan will still enjoy a more rewarding experience. For instance, while free users are limited in their usage frequency, Advanced users can make significantly more requests. Specifically, Advanced users can issue 20 requests per minute compared to just 5 for free users, and they can make 100 requests per day versus 25 for free users. Moreover, Advanced users can process up to 2 million tokens per minute, while free users are capped at 1 million tokens.

Gemini 2.5 Pro has already made a strong impression in the AI community, topping the LMArena ratings and outperforming competitors like ChatGPT-4o in various benchmarks, including mathematics, creative writing, and science. However, it still trails behind OpenAI's Deep Research model, which scored 26% on a recent human exam designed to assess AI's ability to use complex knowledge. Gemini 2.5 achieved a score of 18.8%, putting it ahead of competitors such as OpenAI o3-mini (14%), GPT-4.5 (6.4%), Claude 3.7 Sonnet (8.9%), and DeepSeek R1 (8.6%).

Despite its impressive capabilities, the performance of Gemini 2.5 Pro has been scrutinized, particularly regarding its programming skills and ability to handle multi-turn conversations. Nevertheless, its introduction marks a significant step forward in the evolution of AI technology.

In a related development, Elon Musk has unveiled the third version of his chatbot, Grok 3, which he claims is "the smartest AI on Earth." The new Grok model reportedly surpasses existing solutions, including ChatGPT and DeepSeek, in all key tests, including mathematics, science, and programming. This announcement adds further excitement to the rapidly evolving AI landscape.

Meanwhile, OpenAI has launched a new website that allows users to listen to any text for free, including in languages like Ukrainian. This feature lets users customize the voice, style, timbre, and emotional tone of the text-to-speech output, adding another layer of accessibility to AI technology.

The introduction of these advanced AI models raises questions about the future of AI accessibility and the competitive landscape. With Google now offering Gemini 2.5 Pro for free, it challenges the existing market where similar solutions are typically available only through paid subscriptions. This shift could significantly impact how consumers and businesses approach AI tools.

As AI continues to advance, the implications for various sectors, including education, healthcare, and business, are profound. The ability of models like Gemini 2.5 Pro to handle long documents, complex datasets, and nuanced conversations opens up new possibilities for innovation and efficiency.

Furthermore, the competition between major players like Google, OpenAI, and Elon Musk's ventures is likely to drive further advancements in AI technology. As these companies vie for dominance in the AI space, consumers stand to benefit from improved capabilities and accessibility.

In light of these developments, it remains to be seen how the market will respond to Google's decision to offer Gemini 2.5 Pro for free. Will it lead to a new standard in AI accessibility, or will other companies adjust their strategies to maintain a competitive edge? One thing is clear: the landscape of artificial intelligence is evolving rapidly, and users are eager to explore the potential of these groundbreaking technologies.