In a significant move to enhance digital advertising, Google has launched AI Max, a new campaign-level setting designed to optimize search campaigns by leveraging artificial intelligence. Announced on May 7, 2025, this innovative tool aims to improve performance by identifying relevant search queries and adapting campaign creative in real-time. Advertisers around the globe will have access to this one-click feature suite in beta later this month, promising a transformative approach to online advertising.
According to Google, businesses activating AI Max in their search campaigns can expect to see an average increase of 14% in conversions or conversion value while maintaining similar cost-per-acquisition (CPA) or return on ad spend (ROAS). Notably, campaigns that primarily utilize exact and phrase keywords may experience an even more substantial uplift of approximately 27%. "To help you maximize performance now, and get your campaigns ready for the ever-evolving Search experiences of tomorrow, it’s key to adopt the latest AI-powered ads solutions," stated Brian Burdick, Senior Director of Search Ad Automation at Google.
As search trends continue to evolve, it has become crucial for campaign creatives to align with emerging user intent. Under AI Max’s asset optimization panel, a feature known as text customization allows brands to generate new text assets—such as headlines and descriptions—based on their landing pages, ads, and keywords. Burdick emphasized, "Our ability to generate assets that feature clear calls-to-action and unique selling points has improved. Pair this with final URL expansion to send users to the most relevant pages on your website." This capability is particularly vital as it enables brands to adapt quickly to changing consumer behaviors.
One of the standout features of AI Max is its new controls that allow advertisers to reach specific customers based on their geographical intent. This feature, known as locations of interest, is exclusive to AI Max for search campaigns. Advertisers can also specify the brands they want their ads to be associated with or prevent their ads from appearing alongside certain brands. Burdick encourages organizations to utilize all the features together to capture new intent and present users with relevant content aligned with their interests.
Several advertisers have already reported positive outcomes from using AI Max. For instance, the cosmetics giant L'Oréal has seen significant improvements in its advertising performance. By employing AI Max, L'Oréal achieved a conversion rate that was twice as high while lowering its cost-per-conversion by 31%. Nicolás Moya, CMO of L'Oréal Chile, remarked, "AI Max not only allowed us to pioneer the use of AI in Search—it also propelled us into new markets, reaching untapped audiences with lower costs, higher conversions and more relevant ad experiences that significantly boosted engagement." This success story exemplifies how AI Max can help brands optimize their advertising strategies.
Meanwhile, the Hispanic Market Advisors® are also making strides in the digital landscape by offering tailored Spanish SEO strategies aimed at improving visibility within the U.S. Latino community. As of May 7, 2025, the firm is addressing the needs of over 60 million Hispanics in the United States, recognizing the growing demand for authentic, Spanish-language digital experiences.
As Latinos increasingly turn to AI-driven tools like ChatGPT, Google’s Gemini, and Grok for information, businesses that fail to optimize their Spanish content risk being left behind. These AI-powered platforms prioritize well-structured, culturally relevant content, making it essential for companies to enhance their Spanish-language offerings. Hispanic Market Advisors® emphasizes that traditional keyword strategies are no longer sufficient. The firm combines AI-friendly content creation with proven Spanish SEO techniques to help businesses rank effectively in both human and AI-powered search engines.
For instance, attorneys looking to connect with Spanish-speaking clients are particularly well-positioned to benefit from these strategies. Sebastian Aroca from Hispanic Market Advisors stated, "Many of our clients seek Hispanic marketing for lawyers because they understand the importance of cultural nuance and language accessibility. We help legal professionals appear in relevant AI search results when potential clients are searching for terms like ‘abogado de accidentes’ or ‘ayuda legal en español.’" This focus on cultural relevance illustrates the importance of tailored marketing approaches in reaching diverse audiences.
Hispanic Market Advisors® offers customized Spanish SEO services designed to enhance online presence for various sectors, including law firms and healthcare providers. By leveraging years of experience and data-driven insights, the agency aims to help businesses effectively engage with bilingual audiences. Aroca can be reached at (305) 677-0651 or via email at [email protected] for those interested in these services.
The intersection of AI technology and marketing strategies is reshaping the landscape of online advertising and consumer engagement. As Google’s AI Max continues to roll out, and Hispanic Market Advisors® implements its Spanish SEO strategies, businesses are urged to adapt to these changes to remain competitive in an increasingly digital marketplace.
