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Technology
23 February 2025

Google Introduces Exciting New Features And Controversial Policies

Recent updates to Google services include bill-splitting on Pay, enhanced Chrome security, and tracking controversies.

Google has recently rolled out several exciting updates across its platforms, introducing new features to streamline user experiences and strengthen security. From simplifying how users split bills to enhancing browser safety, these updates signify Google’s commitment to innovation and user convenience, albeit not without controversy.<\/p>\n

One of the standout features now available is the built-in bill-splitting option within the Google Pay app. This new functionality allows users to request, collect, or pay their share of expenses directly, removing the need for additional apps. Until recently, splitting bills required using external applications, often complicated by various subscription models. Users can start the process by opening the Google Pay app on their device, tapping the search bar, and selecting the 'New Group' option to add friends or colleagues. Users can define how to split the bill, whether equally, by percentage, or by specific amounts, thereby offering flexibility for various group sizes and expense distributions.

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Once users have determined their split, Google Pay notifies everyone involved with payment requests, which can be completed within the app. This streamlined approach ensures all payments are managed efficiently, making tracking outstanding balances simple and intuitive. "Thanks to Google Pay, you no longer need a separate app to split bills with friends or colleagues," said one Google representative. This feature is sure to be welcomed by users frequenting social outings, making bill payment more manageable.

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On the security front, Google is taking strides to improve Android user safety with upcoming features integrated within the Chrome browser. A recent leak indicates Google is trialing APK malware checks within Chrome Canary for Android, aimed at detecting harmful downloads and bolstering overall device security. According to MSPowerUser, the new feature will warn users about potentially dangerous files before installation, acting as both a preventive measure and supplementing existing protections offered by Play Protect. The integration of this feature signifies Google’s effort to close the security gap between Android and iOS devices, addressing long-standing concerns about malware on its platform.

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“This would be a welcome layer of protection for Android phones,” noted industry experts. The anticipation surrounding this upgrade showcases Google’s proactive approach to enhancing user safety, though the full functionality and effectiveness of this feature are still under review as it progresses from telemetry-only mode to broad rollout.

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Further extending its suite of features, Google has also introduced the Lens screen-searching capability for iPhone users, aiming to mirror some popular functionalities enjoyed by Android users. The Lens feature allows iPhone users to search for information on-screen by highlighting or tapping items they observe. This capability transforms the way users can interact with visual content, making it easy to gather information about products or individuals displayed on their screens. iPhone users can take advantage of this feature by accessing it through the Chrome or Google app and selecting the 'Search Screen with Google Lens' option. The rollout of this feature reflects Google’s commitment to bridging functionality gaps between platforms, empowering users regardless of their device choice.

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While new features and enhancements denote progress for Google, the company has recently faced backlash concerning its fingerprinting-based tracking policy. Critics argue the new tracking method infringes on user privacy by eliminating opt-out options for device tracking. Unlike conventional tracking methods, such as cookies, which allow users to manage their data more actively, fingerprinting relies on passive data collection. By gathering information like screen resolution, operating system, and browser settings, Google creates unique digital profiles of users without explicit consent.

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Stephen Almond, executive director of regulatory risk at the UK’s Information Commissioner’s Office, expressed strong disapproval of this trend, stating, “We think this change is irresponsible.” He emphasizes the importance of maintaining user control over their privacy settings, which fingerprinting directly undermines. Privacy advocates advise users to be cautious as Google's new data collection policies potentially lead to greater surveillance capabilities and less transparent data use.

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Overall, Google's latest updates reflect its dual focus on enhancing user experience through convenience and security improvements, alongside the need for responsible data collection practices. The mix of exciting new features like bill splitting on Google Pay, Chrome's enhanced security for Android, and the introduction of Lens to iPhone users showcases Google’s innovative spirit. Yet, it simultaneously raises valid concerns about user privacy amid the company's aggressive data collection strategies. Users must navigate the balance between convenience and security, remaining informed about how their data is being utilized by tech giants.