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Technology
12 August 2024

Google Ends Chromecast Era With New Streaming Device

The Google TV Streamer evolves Chromecast technology and aims to be the center of home entertainment

Google has officially bid farewell to its iconic Chromecast, bringing to an end its impressive 11-year run. Launched back in 2013, the Chromecast quickly captivated audiences, propelling over 100 million devices sold globally. But rather than just disappearing, the Chromecast is making way for its successor—the new Google TV Streamer. This exciting shift marks not just the retirement of one device but the introduction of something more advanced and multifunctional.

For those still considering adding Chromecast to their entertainment lineup, time’s running out. Google has announced it will only sell the remaining stock 'while supplies last.' So, if you want to nab one, checking your local electronics store or online retailers is probably your best bet!

The newly introduced Google TV Streamer promises to be quite the upgrade over the old Chromecast. Featuring capabilities to stream at 4K HDR, it also supports Dolby Vision and Dolby Atmos, ensuring viewers get optimal visual and audio experiences. But that's not all—the Streamer is also set to function as a smart home hub, perfectly integrating with Google Home and Matter devices. So, if you have smart lights or security systems, you could control them right through your TV.

The Google TV Streamer is more than just improvements; it embodies the evolution of user needs. With artificial intelligence becoming woven seamlessly within technology, Google has equipped its latest device with the Gemini AI suite. This not only enhances the user experience but also allows for unique features like creating stunning screensaver art using generative AI. Imagine your TV displaying a personalized art piece each time you turn it on—pretty cool, right?

While the Chromecast’s days are numbered, its legacy will continue as Google reassures users of software updates for the latest models, including the Chromecast with Google TV, which was last updated back in 2022. Those still using these earlier models won’t be left behind just yet.

This new streaming media player not only brings performance enhancements with its processor being reported as 22% faster than its predecessors, but it also boasts more internal storage and RAM capacity. While Chromecast was mainly used for casting from smartphones, the Google TV Streamer changes the game by housing popular streaming apps directly, allowing for immediate access without the need for additional devices.

Pre-orders for the Google TV Streamer are currently available, with the device priced at around USD 99.99 internationally. This marks a notable increase from the previous starting price of Chromecast models, which were as low as 29.99. Although the price might raise eyebrows, the upgrade in features, performance, and capabilities suggests it might justify the cost.

The design shift from the Chromecast dongle to the Google TV Streamer set-top box reflects modern aesthetics—it’s more akin to boxes we've seen with other streaming providers, such as Roku and Apple. The choice to design it as more of a decorative piece, rather than just another piece of technology stuck behind the TV, could be clever marketing—making it easier to blend seamlessly with home decor.

Speaking of ease, the new voice remote is ergonomically redesigned for better grip, making finding buttons simpler than ever. It even has added functionality to help locate it should it go missing. How? Simply say, "Hey Google, find my remote!" or press the dedicated button on the back of the device.

Connectivity is also streamlined. Users can connect via Wi-Fi or Ethernet, and with support for Bluetooth 5.1, pairing with wireless earbuds and speakers has never been easier. The device’s HDMI 2.1 connections will support 4K streaming and high-quality audio formats including Dolby Atmos, perfect for those who want immersive sound.

On the integration front, the Google TV Streamer could be turning your television set effectively the central hub of your smart home. It supports Matter, the new smart home standard, allowing you to connect and control various smart devices, from security cameras to smart lights, all from your TV screen. This development is pushing the boundaries of what we expect from our entertainment systems.

With all these advancements, it begs the question: should Chromecast loyalists upgrade to the new Google TV Streamer? That's definitely up for debate! For anyone who values smart home integration and the latest streaming capabilities, the transition might be worth it. For those who are casual users only asking their devices to cast occasionally, perhaps waiting could be safer. The original Chromecast definitely left its mark on home entertainment systems, but the new Google TV Streamer takes everything to another level.

So, what do you think? Is it time to embrace this new era of home entertainment with the Google TV Streamer, or does the Chromecast still have some fight left? With technology evolving rapidly, one thing is certain—the future of home entertainment will be exciting to watch!

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