Goldies Smashburger, the beloved burger chain from Berlin, has officially put down roots in Stuttgart, and it's already creating quite the buzz. On January 10, 2023, the popular pop-up opened its doors at Tübinger Straße 8, attracting long lines of hungry patrons eager to sample the highly anticipated Smashburgers.
With its unique approach to burger-making, Goldies has quickly become known for its smash technique—grilling beef patties with a bit of pressure for maximum flavor and caramelization. This method has garnered them rave reviews, with customers enthusiastically pronouncing the burgers to be "mega" and the fries "überragend." The excitement is palpable, as locals flock to the new venue hoping for their chance to grab one of Goldies’ signature offerings. The long wait times have been documented, with reports of some fans traveling four hours just to be part of the experience.
Goldies was founded by Vladislav Gachyn and Kajo Hiesl, who first met during their culinary training at a prestigious three-star kitchen. Their initial plans did not include burgers, but they soon recognized the growing demand for something unique. Recognizing their expertise and the apparent gap in the market for high-quality Smashburgers, they launched the first Goldies location back in 2021, located in Berlin’s Kreuzberg district. With four existing branches across Berlin and another opened recently in Frankfurt, Stuttgart marks their latest expansion.
Speaking to the press, managing director Jasko Celebic shared his enthusiasm about the Stuttgart opening. He stated, "The capital city is a good place to try it out," underscoring the importance of the city as a testing ground for their brand. It seems the early indications are positive, as the long lines suggest strong local interest.
Another aspect attracting customers to Goldies is its commitment to quality ingredients. The burger buns, which differ from typical offerings and are reminiscent of milk buns, are imported directly from the USA, ensuring authenticity. Customers can choose from beef, as well as vegetarian and vegan options, catering to diverse dietary preferences.
Goldies Smashburger's arrival is more than just another dining option; it has quickly established itself as a new food hotspot within the Kessel. Similar burger concepts have proven successful across various locations, and the strong initial turnout signals great potential for Goldies.
While currently functioning as a pop-up restaurant, there are whispers of plans to establish a more permanent location if the current venture proves successful. Goldies is known for its longevity and flair; its founders have cultivated a beloved brand known not just for food but also for the community around it. Visitors can immerse themselves daily from 11 AM until 11 PM, and on weekends, they stay open until 2 AM, catering to the late-night crowd as well.
The energy surrounding Goldies Smashburger's opening reflects more than just burger enthusiasm; it's about connecting with the local scene. Various reports highlight the vibrant ambiance of the restaurant, showcasing not just the food but the excitement of the community rallying around this new eatery.
With all this buzz, it’s clear the burger enthusiasts of Stuttgart have something to cheer about. Only time will tell if Goldies will establish itself permanently among the culinary offerings of this thriving city, but with the following they’ve already garnered, it seems increasingly likely.