As the Golden Week approaches, Japanese citizens are gearing up for a mix of relaxation and adventure, with survey results revealing insights into how they plan to spend this much-anticipated holiday. According to a survey released by Gurunavi on April 17, 2025, the most popular way to spend the Golden Week this year is staying at home, closely followed by dining out. The survey, conducted online from April 2 to April 4, targeted 1,300 Gurunavi members aged between their 20s and 60s.
This year, approximately 30% of respondents indicated that they would enjoy a "4 consecutive holidays," making it the most common choice. In contrast, only 7% reported planning for the longest option, an "11 consecutive holidays." Interestingly, the trend of staying home over dining out marks a significant shift from previous years, where dining out was the preferred choice. This year, however, the preference for staying home reflects a growing desire for comfort during the holidays.
Regarding budgets, the average amount allocated for Golden Week is about 35,600 yen, with a specific budget for dining out set at around 5,500 yen. Notably, men in their 60s reported the highest total budget for both general spending and dining out, indicating that this demographic is likely to splurge more during the holiday period.
When asked about their mindset for the holiday, more than half of the respondents expressed a desire to "enjoy within a budget that can be kept down." This sentiment suggests a cautious approach to spending during the holiday season. However, a contrasting perspective emerged among younger respondents in their 20s and 30s, with a majority indicating they want to "enjoy what they like without worrying about the budget." This generational divide hints at a potential for increased spending among younger individuals, who seem eager to embrace the holiday spirit.
As Golden Week nears, the weather plays a crucial role in shaping holiday plans. A mobile high-pressure system is expected to bring clear skies and rising temperatures across Japan, with the highest temperature recorded at 30.3 degrees Celsius in Kanokita, Kumamoto Prefecture on April 21. Tokyo also experienced warm weather, recording a high of 25.1 degrees Celsius.
Looking ahead, the Golden Week is set to start on April 26, 2025, and last until May 6, 2025, which includes a substitute holiday for Children's Day. However, the forecast indicates a mix of weather conditions, particularly on April 23, when rain is expected nationwide due to low pressure and frontal systems. Heavy rain and thunderstorms could affect western and eastern Japan, particularly along the Pacific coast, necessitating caution for those planning outdoor activities.
As the week progresses, the weather is expected to clear up, with sunny conditions returning from April 24, 2025. The latter half of Golden Week, especially from April 30 to May 4, is projected to be mostly sunny, offering ideal conditions for outdoor adventures. However, residents in Okinawa should prepare for rainy days, as the region is likely to experience the onset of the rainy season around May 10, 2025.
In addition to enjoying the holidays, health experts are advising individuals to prepare for the warmer weather and potential heat-related issues. As temperatures rise, it’s essential to acclimatize to the heat, a process known as heat adaptation. This can be achieved through moderate physical activities such as walking or jogging, which help the body adjust to warmer temperatures.
Furthermore, staying hydrated and ensuring proper nutrition are critical during this transition. Experts recommend regular water intake and consuming adequate salt to prevent dehydration and heat-related illnesses. Bathing in warm water rather than taking quick showers can also aid in acclimatization, allowing the body to adjust gradually to the upcoming heat.
As Golden Week approaches, the mix of budget considerations, changing weather patterns, and health preparations paints a comprehensive picture of how individuals in Japan plan to navigate this festive period. With the holiday quickly approaching, many are looking forward to a blend of relaxation at home and outdoor activities, all while keeping an eye on their budgets and the weather.
In summary, this Golden Week promises to be a unique blend of traditional relaxation and modern spending habits, with a significant focus on comfort and enjoyment. As families and friends gather, the spirit of the holiday will undoubtedly shine through, even amidst the considerations of budget and weather.
