Today : Jan 23, 2025
Arts & Culture
23 January 2025

Gokurakuyu Presents Gakuen Idolmaster Collaboration Campaign

Engaging fans with themed baths, exclusive merchandise, and limited-edition menus.

Fans of the anime series "Gakuen Idolmaster" will be thrilled to learn about the upcoming collaboration campaign titled "Welcome to Gokurakuyu - Winter Hot Spring Garden," hosted by Gokurakuyu and GK Marketing. Kicking off on February 6, 2025, this highly anticipated event will run through February 26 at 27 locations, including 26 Gokurakuyu and RAKU SPA group stores as well as Hina no Mori, which operates the Hina no Mori Odo no Yu hot spring.

The promotional offerings will be diverse, featuring limited-edition merchandise alongside unique bath experiences inspired by the characters from the "Gakuen Idolmaster" series. This campaign, aligned with the theme of winter, will surely draw anime fans and relaxation seekers alike.

Among the exciting promotions, attendees can look forward to purchasing the "Gakuen Idolmaster Plus Set," which includes admission and the chance to earn one of twelve exclusive collaboration bath towels at random. Merchandise related to the franchise will also be available, with each purchase of 2,000 yen or more at any participating store earning customers random special design stickers.

A delightful collaboration menu featuring dishes inspired by the series’ characters will also be on offer. Patrons who order from this menu will receive limited-edition coasters to commemorate their dining experience. The menu includes:


  • Butterfly Peace Squash by Maou Arimura

  • Double Orange Juice by Chinna Kuramoto

  • Botanical Tea by Hiroshi Shinozawa

  • Peach Squash by Nanami Juoh

  • Strawberry Squash by Yuuma Hanami

  • Strawberry Chocolate Calpis by Rina Himesaki

  • White Chocolate Milk by Misuzu Hataya

For those seeking dessert, the lineup includes:


  • Vegetable-Rich Ratatouille Chicken Grill by Saki Hanami (1,980 yen)

  • Fortune-Breathing Creamy Egg Carbonara by Kotone Fujita (1,980 yen)

  • Sky Blue Parfait by Temari Tsukimura (990 yen)

  • Chocolate Cake Parfait by Ririya Katsuragi (990 yen)

  • Summer Memory Chicken & Potato by Seika Shiun (2,200 yen)

Customers can also look forward to limited-edition drinks served with exclusive tumblers. There are twelve options to choose from, each priced at 2,860 yen. Collectively, these offerings make for a rich menu experience highlighting the charm and engaging themes of the "Gakuen Idolmaster" franchise.

Another notable feature of this campaign is the introduction of collaboration baths. Twelve special baths will showcase designs influenced by personal colors representing each character, ensuring visitors have the complete immersive experience. Each bath will be adorned with unique tapestries to celebrate the collaboration. The bathing schedule for these themed experiences will be staggered throughout the campaign:


  • First period: February 6 to February 8

  • Second period: February 9 to February 11

  • Third period: February 13 to February 16

  • Fourth period: February 20 to February 22

  • Fifth period: February 23 to February 26

To add to the layered experience, those who participate will have the chance to join virtual stamp rallies by collecting QR codes from idol profile posters displayed around the facilities. Participants will earn postcards upon completion, adding another memento to the event.

The campaign also features the "X Campaign," where guests who follow the official Gokurakuyu/RAKU SPA account and share their experiences using the hashtag "#GakumasuGokurakuyu" will be entered to win decorations related to the collaboration.

Gokurakuyu hopes to marry serene relaxation and idol culture through these events, creating unique experiences for fans and visitors alike. Their official online store will also sell select items starting February 6 at noon, making it accessible for those unable to visit the locations.

With its comprehensive offerings, the "Welcome to Gokurakuyu - Winter Hot Spring Garden" campaign is not just about enjoying hot springs but also celebrating the beloved culture of idol anime. Visitors are invited to experience this unique blend of relaxation and fandom.

For more details on the campaign, including store hours and updates, check the [Gokurakuyu official website](https://www.gokurakuyu.ne.jp/) and the official collaboration site [here](https://rakuspa.com/gakuen.idolmaster/).