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26 March 2025

GLP-1 Drugs Revolutionize Pharma Industry And Consumer Behavior

Pharmaceutical companies see soaring returns as new drugs offer expansive health benefits beyond diabetes treatment.

In recent months, the pharmaceutical landscape has shifted dramatically with the rise of GLP-1 drugs, particularly driven by Novo Nordisk’s diabetes medication Ozempic and its weight loss counterpart Wegovy. According to Deloitte’s annual report, "Measuring the Return from Pharmaceutical Innovation," this class of drugs may yield significant financial returns on research and development investments for leading drug manufacturers. The report reveals that the projected internal rate of return for late-stage pipeline assets across the top 20 pharmaceutical companies highlights these drugs' central role in boosting potential market revenues.

On average, these companies expect peak sales of $510 million per asset; however, if GLP-1 drugs were excluded, that figure would plummet to $370 million. The allure of these medications has also contributed to a notable increase in the internal rate of return, which climbed from 4.1% in 2023 to an estimated 5.9% in 2024, substantially aided by these new treatments. Conversely, without GLP-1 medications, this figure would have declined further, signaling a significant reliance on these emerging therapies for future profitability.

Moreover, the development costs for new drugs are escalating, as highlighted in the report. It was estimated that it would cost around $2.23 billion to bring a new drug to market in 2024, a rise from $2.12 billion in 2023. The potential profits from GLP-1 drugs counterbalance these expenses; for instance, Eli Lilly’s Zepbound generated $4.9 billion in revenue last year, while Novo Nordisk’s Wegovy achieved approximately $8 billion in sales.

The performance of stocks in these companies has been noteworthy too. Since the FDA greenlit Zepbound in November 2023, Eli Lilly's stock surged over 40%, elevating its market capitalization beyond $750 billion. Novo Nordisk has experienced an exponential increase too, with a remarkable 76% rise in stock price since Wegovy’s launch in 2021.

In light of the increased demand for these drugs, pharmaceutical giants are not resting on their laurels. Companies such as Novo Nordisk, Eli Lilly, Pfizer, and Amgen have started developing next-generation GLP-1 medications. These new treatments aim to explore additional applications beyond diabetes and weight-loss, including potential benefits in areas such as heart health and sleep apnea.

Beyond diabetes management and weight loss, a new study has also surfaced, revealing that semaglutide, the active ingredient in Ozempic, may have implications for treating Alzheimer’s disease. Conducted by a research team in China utilizing mouse models, this study found that semaglutide can assist immune cells in adopting a more protective role, possibly slowing or preventing Alzheimer's disease progression.

The research demonstrated that mice treated with semaglutide showed improved learning, memory, and cognitive functions. Furthermore, there was a marked reduction in inflammatory molecules within the brain, coupled with an increase in anti-inflammatory molecules. The authors noted, “We speculate that semaglutide shows an anti-inflammatory effect by promoting the transformation of microglia from M1 to M2 type in the brain of 3xTg mice, and thus exerts a neuroprotective effect.”

Though these findings are compelling, researchers acknowledge the need for further investigations to clarify the exact mechanisms by which semaglutide confers protection against Alzheimer’s disease.

Recent discussions surrounding weight-loss drugs extend into their impact on consumer behavior as well. Nithin Kamath, co-founder of Zerodha, recently tweeted about insights from Walmart, revealing that drugs like Ozempic and other new launches such as Mounjaro may already be influencing consumer purchasing trends.

Kamath stated, “It will have an across-the-board effect on every single industry.” Despite early adoptions, with only about 6% of the U.S. population using these medications, he speculated on far-reaching consequences, including lifestyle choices and economic implications pertaining to insurance premiums and retirement benefits.

In addition to the groundbreaking developments, the patent expiration on the active ingredients of these drugs is approaching in 2026, suggesting the future availability of generic alternatives. Kamath emphasized the need to prepare for the subsequent effects on market dynamics.

With the pharmaceutical industry continuing to innovate and expand applications for GLP-1 drugs, a pivotal question remains: how will these advancements shape healthcare and economics in the years to come? As pharmaceutical companies advance their research and development initiatives, the unfolding narrative surrounding these treatments is poised to remain a cornerstone of discussions in healthcare, business, and public health.