SAN FRANCISCO, CA / ACCESS Newswire / March 6, 2025 / GlamAI, the app redefining instant image and video generation with proprietary GenAI technology, is making waves by identifying key trends shaping consumer and AI artists' preferences for visualization tools.
GlamAI began its research on emergent trends back in early 2024 before officially launching its product in June of the same year. The app quickly gained traction, becoming profitable by December 2024 with 1 million total downloads and 300,000 monthly active users (MAU). By November 2024, GlamAI had ranked #11 in the App Store's Photo & Video category within the USA. "Our success lies in continuously studying GenAI consumption trends and rapidly deploying cutting-edge features. Every day, we run dozens of A/B tests across a variety of features to anticipate and meet our users' ever-evolving needs," stated Paul Shaburov, Founder of GlamAI.
Initially, the GenAI boom was largely dominated by male, tech-savvy AI creators. Remarkably, 2024 marked a significant shift as casual consumers began to dominate the usage patterns, with women now comprising 55% of GlamAI's user base. The demographic range has also widened, featuring older generations who are actively experimenting with AI-powered filters and content creation. Mothers especially have taken to the app, using it to enrich photos and videos of their children.
AI artists, including digital illustrators and designers, leverage the app to convert ideas and rough sketches directly to high-quality artwork, whereas musicians utilize it for generating 3-4 minute music videos. Importantly, influencers, particularly those reviewing products such as cosmetics and handbags, now form a substantial segment of paying users. "We have AI artists with over 200K followers on our team, which helps us deliver the best experience for professional users," added Shaburov.
Chasing efficiencies, marketers have adapted GlamAI for their ad campaigns, employing it both online and offline as well as for social media marketing purposes. Shaburov cites the emergence of the ‘Bring Your Own AI’ trend as significant, noting, "There’s a trend of using solutions built for individual consumers within professional environments. This is happening because enterprise-class solution providers are often too slow to keep pace with rapid advancements made by smaller teams like ours.”
Alongside these shifts, one major trend observed throughout 2024 is the rising demand for efficient content creation. Users increasingly wanted results with minimal time investment, leading to the introduction of GlamAI’s one-tap feature. This allows users to generate up to 10 different edits at once, covering various filters including beautification, kids' edits, and seasonal styles.
Shaburov elaborated, stating, "There's no longer the need to edit photos across multiple apps. Now, users can generate high-quality images instantly within one application, significantly cutting down editing times compared to competitors who typically take several minutes per image." Multi-resolution output has also gained traction, enabling customers to create content across multiple formats simultaneously.
GlamAI has been actively observing user behavior, resulting in new personalization features. Users often find themselves overwhelmed by the wide array of over 600 filters available. To address this, GlamAI provides customized recommendations based on previous app usage along with a user-friendly, adaptive feed. Shaburov described the social aspect, where users share filter ideas on the app’s UGC (user-generated content) feed, noting, “Currently, 50% of UGC feed users apply at least one filter variation inspired by other users.” This collaborative approach appears to drive greater engagement among users.
Another captivating trend among GenAI users is their approach to popular content on platforms like TikTok and Instagram. Instead of simply replicative, users, especially influencers, are striving to infuse personal touches using AI filters, enhancing the perceived uniqueness of their content. Shaburov added, "This behavior will continue to evolve, increasing the demand for filters which allow instant creative modifications for Reels or Shorts."
Interestingly, 2025 is witnessing the emergence of what has been termed the 'anti-GenAI' trend. Users still crave AI-enhanced images but now favor subtle, natural edits rather than anything overtly artificial. "Hyper-polished, overly smooth AI photoshoots are losing popularity, with GlamAI’s styles—crafted to look ultra-natural—faring much stronger," Shaburov explained.
Among the standout functions of GlamAI is its burgeoning image-to-video feature. By late 2024, this function became the most sought-after, especially with the popular kids' “Fashion Show” edit. This engaging feature takes a single photo of a child and transforms it to display the child parading down the runway in multiple outfits. Despite shifting trends, requests for beauty and body edits remain consistently high among users. Edits like subtle beauty retouches and body shape modifications continue to engage users effectively.
Shaburov emphasized the necessity for GenAI developers to remain adaptable, noting market trends are rapidly shifting as new technologies arise. He stated, "For GenAI developers, keeping pace with such swift advancements requires balancing exploration with proprietary development. Speed in deploying these new technologies is more important than ever."
GlamAI's dedication to tracking market trends stems from its comprehensive user research and analytics. Since early 2024, over 400 deep-dive user interviews have been conducted, with every executive at GlamAI engaging with potential or existing users at least once daily. Analysts are deeply invested, tracking viral trends on TikTok and Instagram to study influencer uptake. The company tests 30 filters for every single one launched, with weekly introductions of fresh “Style of the Day” filters to scout potential future viral trends. The UGC feed also doubles as an insight hub, enabling the team to observe how users adapt and share different filters.
Based in San Francisco, GlamAI is rising quickly within the domain of advanced image and video transformation, offering innovative solutions and creating immersive mixed-reality experiences. Its flagship product, GlamAI Virtual Try-On, employs digital cloning technology for fashion brands and online retailers, making the online shopping experience feel both magical and personalized.