Stepping into 2025, Gigi Hadid is redefining the fashion world with two high-profile partnerships that showcase her versatility as a style icon. Named the Global Brand Ambassador for Havaianas, Hadid has launched a campaign that turns flip-flops into the must-have footwear of the year. Competing in the fragrance arena, she has also become the face of Rabanne's Million Gold for Her, boasting an enticing scent that effortlessly pairs chic aesthetics with personal nostalgia.
The announcement of Hadid's collaboration with Havaianas came on March 17, 2025, just days ahead of her Vogue interview where she discussed the attributes of her new fragrance. In the vibrant Havaianas campaign, Hadid, who is 29 years old, showcases the Brazil Logo and Slim Point flip-flops, emphasizing that comfort and style are not mutually exclusive.
In the campaign materials, Hadid effortlessly flaunts her style in new hues such as butter yellow and blue lavender for the Brazil Logo flip-flops, retailing at a budget-friendly price of $26. The Slim Point silhouette, which she loves, enhances elegance while maintaining casual vibes. In a color palette that screams summer, Gigi shows that these sandals belong in every closet, whether for a beach day or a stroll in the city.
This collaboration marks a significant turning point, as flip-flops transition from mere summer essentials to year-round fashion staples. "Flip-flops are no longer just a summer staple—they’re a year-round essential, and Gigi Hadid is making sure we all step into 2025 in style," said an insider from Havaianas.
But fashion isn’t the only arena where Hadid is making waves. She is also the face of Rabanne's Million Gold for Her, unveiled during a New York City pop-up event on March 13, 2025. In a Vogue interview published on March 19, Hadid revealed, "True story, but at Paris Fashion Week, everybody kept telling me that I smelled good. I was scared to admit to them it was Million Gold because they would think it was cheesy. But I actually wear it, and it actually smells good!”
The fragrance combines notes of jasmine, rose, and a unique mineral musk, presenting a delightful harmony that balances femininity and strength. In the same interview, Hadid shared a nostalgic memory, explaining, "One of my first fragrance memories was that this fence in my backyard had jasmine vines on it. When the sun hit the jasmine the air would smell incredible.” This fond recollection personalizes her connection to Million Gold, making it even more appealing.
Million Gold is not just a fragrance; it’s the first Grand Floral olfactory offering from Rabanne, described as "intoxicatingly sensual, blending fiercely feminine white flowers, warm rose, and addictive mineral musk.” This luxurious scent is matched by its refillable sculptural bottle, which serves both aesthetic and eco-friendly purposes.
As she continues to embrace the yellow hue she adores, Hadid expresses a sense of personal style that influences her projects. She stated during a recent interview, "Sunflower yellow... it's like the color of life to me, while gold reminds me of royalty, special things, and special moments.” Hadid’s love for these colors clearly reflects in the vibrant, sunny themes of her campaigns.
This partnership with both Havaianas and Rabanne highlights Gigi Hadid's influential role in shaping trends in the fashion and beauty industries. Her ability to embody a laid-back yet glamorous lifestyle resonates with fans, and her message is clear: irrespective of the season or occasion, comfort and style can coexist effortlessly.
As these campaigns unfold over the coming months, expect to see Hadid stepping into a multitude of roles that seamlessly blend casual luxury with bold fashion statements. Fans and fashionistas alike are eager to embrace the supermodel-approved flip-flops and the alluring scent that promises to enhance their everyday style.
Whether you are jetting off on vacation or simply heading to brunch, Gigi Hadid’s collaborations are paving the way for fashion that encourages flexibility and an expression of personal style. It’s clear her influence is expanding beyond the runway and into our everyday wardrobes, solidifying flip-flops and unique fragrances as staples of modern fashion.
So, what's the takeaway? Gigi Hadid is not just setting trends—she is redefining how we perceive everyday fashion items like flip-flops and fragrances. With her at the helm, 2025 is shaping up to be a fabulous year for the fashion world.
