HoYoverse's popular open-world RPG, Genshin, has launched an exciting collaboration campaign with Coca-Cola, titled "Genshin and Gokugoku Charge!" starting today, April 28, 2025. This campaign is set to run at supermarkets and mass retailers across Japan, offering fans a chance to receive exclusive merchandise and enjoy special offers.
As part of the promotion, customers who purchase four eligible Coca-Cola drinks will receive a limited-edition masking pouch featuring designs of beloved characters from Genshin. The pouch designs include Paimon, Aloy, Chaska, and Sitri, each adorned with cute, stylized images of the characters. This unique offer is a great way for fans to collect themed merchandise while enjoying their favorite beverages.
In addition to the pouches, the campaign also features the sale of collaboration drink tickets through the official Coke ON app. These tickets, available from April 28 to May 31, 2025, include four drink tickets that can be used at Coke ON Pay-compatible vending machines. Along with the tickets, customers will receive a special Paimon design Coke ON limited edition stamp and a serial code that can be redeemed for in-game items in Genshin.
The Coke ON set is priced at 600 yen and is available until supplies last, making it a limited-time offer for fans eager to enhance their gaming experience. Moreover, for those who purchase the Coke ON drink ticket set, there is an exciting lottery opportunity where 200 lucky winners will receive a Genshin original stainless steel bottle, adding even more value to the purchase.
Fans can also participate in a separate campaign hosted on the official Genshin X (formerly Twitter) account. By following and reposting the campaign announcement, participants have a chance to win an original tumbler, with 40 winners selected. This campaign runs until May 4, 2025, at 23:59, providing additional incentives for fans to engage with the collaboration.
The Genshin and Coca-Cola collaboration is not just a promotional event; it represents a merging of gaming culture with everyday consumer products, appealing to both gamers and Coca-Cola enthusiasts alike. The vibrant designs of the products and the interactive nature of the promotions are sure to attract attention and increase participation.
As the campaign unfolds, fans of Genshin and Coca-Cola are encouraged to take part in the festivities by visiting local supermarkets, drug stores, and discount outlets to collect their exclusive pouches and enjoy the special offers available through the Coke ON app. This collaboration is a testament to the growing trend of cross-promotions in the gaming industry, where companies partner to create unique experiences that resonate with their audiences.
With the campaign officially kicking off today, it’s a perfect time for fans to dive into the world of Genshin while enjoying refreshing Coca-Cola beverages. The excitement surrounding the collaboration highlights the importance of community engagement and innovative marketing strategies in today’s competitive landscape.
Overall, the "Genshin and Gokugoku Charge!" campaign promises to be a hit among fans, offering them not only collectible items but also opportunities to enhance their gaming experience and engage with the Genshin community in new and exciting ways.
