Geely has made headlines with the launch of its electric SUV, the EX5, at its Australia and New Zealand launch event on March 11, 2025, held in Sydney. The company announced aggressive pricing for the EX5, starting at just $40,990 for the entry-level Complete variant, and peaking at $44,990 for the top-tier Inspire model. These prices significantly undercut earlier expectations, which had ranged between $49,000 and $55,000.
With this pricing strategy, Geely is positioning itself competitively within the electric vehicle market. The EX5's pricing undercuts rivals such as the Kia EV3, priced at $48,990 drive-away, the Kia EV5, sitting at $56,770 drive-away, and the BYD Sealion 7, priced at $58,148 drive-away. Even the smaller BYD Atto 3 remains competitive at $39,990 before on-road costs.
Li Lei, CEO of Geely Auto Australia, spoke confidently about the pricing strategy, stating, "We believe this price offers great value. But we also provide exceptional warranty and service plans." Geely has introduced a seven-year, unlimited-kilometer warranty for the EX5, alongside an eight-year battery warranty, aiming to provide peace of mind for potential buyers.
Customers who place their orders by April 30, 2025, will benefit from additional perks, including three years of complimentary scheduled servicing, one year of free public charging on the Evie network, and a complimentary home charging unit. These offers are expected to attract first-time electric vehicle buyers and those considering the switch to electric.
Geely’s new EX5 commands notable attention for its technical specifications as well. Both model variants deliver impressive performance via a single electric motor generating 160 kW and 320 Nm of torque. This powertrain draws energy from Geely's 60.22 kWh lithium-iron phosphate battery, which offers driving ranges of between 410 kilometers and 430 kilometers, depending on the variant.
The Complete version boasts standard features including 18-inch alloy wheels, LED lighting, and power-adjustable, heated faux-leather seats. A significant technological centerpiece is the 15.4-inch touchscreen infotainment system paired with a 10.2-inch digital driver display. Geely has ensured these features align with customer expectations for safety and connectivity.
The Inspire version elevates the experience with 19-inch alloy wheels, enhanced interior packages including front-seat massagers and ventilation, as well as additional luxuries such as powered tailgates and upgraded stereo systems. Li Lei expressed enthusiasm about the driving experience, saying, "The EX5 Complete offers a well-rounded package with no compromise when it concerns safety and technology."
This ambitious pricing strategy clearly reflects Geely's intention to capture market share and expand its Australian presence. The company plans to increase its dealer network to 100 locations within the next few years, building on the foundation of its initial 20 dealers. This wide-reaching distribution will allow Geely to offer customers hands-on experiences with the EX5, enhancing awareness and providing opportunities for potential buyers to engage directly with the product.
Geely aims not only to sell vehicles but also to reshape perceptions of electric vehicle ownership. The EX5 is built on what Geely describes as its new GEA (Geely Electric Architecture) platform, allowing for both vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) charging capabilities—functions becoming increasingly important among consumers concerned with electric mobility's practicality.
Customers interested in the EX5 are encouraged to visit local Geely dealerships, where they can test drive the vehicles starting March 12, 2025. The company believes this firsthand experience is key to converting potential buyers. The EX5 has already been described as one of the best-value electric SUVs available, with many analysts noting its competitive features at such aggressive price points as likely to attract greater attention to the electric vehicle market.
Endorsements from industry leaders signal confidence about Geely’s future success. Li Lei comments, "With our attractive prices and offers, we hope every customer can see Geely's strong commitment to Australia and New Zealand. We are here to stay.” This affirmation alongside the various promotions position Geely’s EX5 as not merely another entry point for electric vehicles but as the entry point for accessibility within the segment.
For now, the EX5’s initial performance will set the stage for Geely as it stakes its claim within Australia’s increasingly electrified automotive market. A lot rides on this new SUV, and Geely seems poised to make waves.