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19 February 2025

GameStop Plans International Restructuring And Crypto Investment

CEO Ryan Cohen announces sale of Canadian and French operations amid exploration of Bitcoin purchases.

GameStop Corp. is making significant waves as it announces plans for restructuring and potential investments in cryptocurrencies like Bitcoin. Recently, the video game retailer revealed intentions to sell its operations in Canada and France, part of its strategy to evaluate its international assets. CEO Ryan Cohen generated buzz with his bold declaration on social media about the sale, highlighting issues like 'high taxes, Liberalism, Socialism, Progressivism, Wokeness, and DEI' as part of the package, though he did not clarify what this entailed.

With these developments occurring amid GameStop's notable financial positioning, the company holds $4.616 billion in cash and cash equivalents, as reported in its third-quarter 10-Q filing. This substantial cash reserve has attracted the attention of major investors, many of whom have recently increased their stakes significantly. For example, UBS Group AG ramped up its shareholding by 1635% during the fourth quarter, reflecting strong investor confidence. Citadel Advisors and BlackRock also adjusted their positions, with Citadel adding 52% to its stake, indicating optimism about GameStop's future.

Cohen's provocative remarks did not go unnoticed. They come as GameStop has drawn scrutiny for potentially diversifying its portfolio to include Bitcoin, following the footsteps of companies like MicroStrategy, which has embraced cryptocurrency as part of its treasury strategy. Reports suggest GameStop is eyeing Bitcoin and other digital currencies for investment. Critics, like economist Peter Schiff, are less than enthusiastic about the plan, describing it as "nothing more than desperation" and claiming Bitcoin's value is even more inflated than GameStop's stock.

Further developments surrounding GameStop's restructuring plans shed light on its recent path. CEO Cohen has been vocal about the need for cost-cutting and long-term profitability, often referencing the reduction of their store network as part of this objective. This strategy emerged clearly during GameStop's last annual shareholder meeting, where Cohen indicated the importance of sustainability and efficiency. Currently, with 203 locations spread across Canada, the potential sale of these operations reflects not just business strategy but also broader market responses to the retail gaming environment.

Interestingly, this isn't the first time GameStop has navigated turbulent waters. The retailer is well-remembered for its central role during the 'meme stock' saga, during which its stock price experienced extraordinary volatility driven by retail investor frenzies. The dedication of these retail investors shows the potential for sustained interest and engagement, even as the company seeks to transform its business model.

GameStop's performance over the past year reveals the challenges and opportunities it faces. While recent trading metrics show shares have fallen 11.94% year-to-date, analysts have observed gains from the previous year, with GME shares soaring by over 100%. Despite its roller-coaster ride, several funds like Morgan Stanley and Goldman Sachs have still maintained stakes, albeit with some reducing their positions slightly.

Moving forward, the outcome of GameStop's plans to reshape and diversify its investments—including possible cryptocurrency ventures—will be closely watched. The sentiments from both supporters and detractors will likely play significant roles as the company charts its course amid changing market dynamics. With the increasing integration of cryptocurrency within mainstream investment strategies, GameStop's decision could mark either a transformative or regrettable chapter in its narrative.

Investors, analysts, and industry observers alike will be eager to see how these developments pan out. While Cohen's controversial social media strategies may have sparked strong reactions, they are indicative of GameStop's broader efforts to redefine its identity and return to profitability. The coming months will be pivotal for GameStop as it navigates both the treacherous waters of the video game industry and the rising tide of cryptocurrency.