Fujiya Opens First Pekochan Milky Donut Store In Chiba

In a delightful milestone for sweet treats lovers, Fujiya’s specialty donut store, Pekochan Milky Donut, will officially open its doors at the Terrace Mall Matsudo on March 28, 2025, at 10:00 AM. This opening marks a significant moment as it introduces the first permanent Pekochan Milky Donut shop in Chiba Prefecture, creating buzz for both food enthusiasts and local families eager to try the brand's premium offerings.

Located on the first floor of Terrace Mall Matsudo at 2-8-1 Yatsugasaki in Matsudo City, this new venue is set to provide an array of delightful flavors reminiscent of the nostalgic Milky candy, known for its gently sweet and creamy taste. Notably, the store features unique products including various flavors of Milky Donuts, Milky Cream Donuts, and a seasonal special flavor - the Milky Cream Donut (Custard) which will retail at a reasonable 197 yen, including tax.

Opening day excitement will be amplified by some unique promotions. Visitors can look forward to the limited-time offering of Happy Bags, priced at 2,280 yen. Each Happy Bag will come with an original tote bag featuring the Pekochan Milky Donuts logo, assorted treats including Pekochan cookies, and valuable discount coupons redeemable for free donuts. Meanwhile, a charming sticker will be gifted to customers who purchase more than 1,000 yen worth of items.

This specialty store will focus on serving its flagship product, the Milky Donuts, which are made with Hokkaido-sourced condensed milk infused into the dough, creating a fluffy texture and tender crunch. These donuts are deep-fried in rice oil, ensuring a light and crispy finish. Besides the original flavor, customers can also enjoy variations such as strawberry and chocolate, promising something for every palate.

During the opening phase, local patrons will also appreciate the special introduction of the Milky Cream Donut (Custard), available from day one, which has been crafted to provide a rich, flavorful taste using high-quality ingredients, including specially selected brand eggs. The custard is blended with condensed milk, enhancing the classic experience that fans of the brand have come to love.

Pekochan Milky Donuts aims to create a vibrant, fun atmosphere where families and friends can share joyful moments over their delectable offerings. This store not only celebrates the beloved Milky candy but adds a wholesome twist with freshly made donuts that evoke fond childhood memories.

In conjunction with this first store launch in Chiba, from April 9, 2025, to April 22, 2025, a pop-up shop will also appear at Lala Port Aichi Togo, making the delightful taste of Pekochan accessible to a wider audience outside Matsudo. This mobile outlet will maintain the same core menu, allowing more fans to indulge in these yummy treats.

The excitement surrounding the Pekochan Milky Donut store is evident, and it reflects the popularity of Fujiya’s innovations and adaptive strategies in the competitive dessert market. As customers flock to the new shop, it promises to be a hotspot for foodies looking for a nostalgic yet modern dining experience.

For those looking to enjoy incredible sweets and memorable moments, the Pekochan Milky Donut at Terrace Mall Matsudo stands to be an exhilarating addition to the region's culinary scene. Enthusiasts should mark their calendars and prepare their appetites for sweet delights starting March 28, 2025!