As the spring season approaches, Fujiya Japanese pastry stores are gearing up to celebrate with a delectable offer. Starting from April 1, 2025, Fujiya will kick off a three-day half-price campaign for its renowned Premium Shortcake. This beloved treat, which features layers of fluffy sponge cake sandwiched with velvety Chantilly cream and fresh strawberries, will be sold at the special price of ¥297, significantly reduced from its usual price of ¥594 (tax included).
The half-price campaign proves to be a sweet way for customers to indulge in one of Fujiya's flagship desserts, especially as it coincides with the arrival of new beginnings in April—typically a month filled with graduations, new jobs, and other celebrations. With a long-standing tradition in the confectionery market, Fujiya has been serving its popular shortcakes for 103 years, and the company emphasizes that customers will continue to enjoy the same quality and flavor they have come to love.
It's important to note that the Premium Shortcake offer will only be available while supplies last, and no reservations will be accepted. Additionally, each customer can purchase up to six cakes per day, making it a perfect treat for sharing among family and friends during this celebratory season.
Alongside the half-price campaign, Fujiya will also introduce a limited range of spring-themed sweets designed to incorporate seasonal ingredients. One of the highlighted products is the "Domestic Strawberry Double Milk Crepe," featuring layers of Tochigi's Tochiai strawberry cream interleaved with a light custard cream. This fresh offering will be available from April 4 to April 6 for ¥486 (tax included).
Another attractive option for customers will be the "Spring Strawberry Celebration Cake," which will be available from April 7 to April 13 for ¥691 (tax included). This cake is visually stunning with a pink sponge representing the cherry blossoms of spring, layered with Chantilly cream and strawberry sauce, adorned with a Sakura-flavored paste and decorated with locally sourced strawberries. Fujiya notes that the cake also includes decorative macaron shells conveying messages of celebration, making it a magnificent choice for events such as school enrollments and graduations.
On the following weekend, from April 11 to April 13 and again from April 18 to April 20, the "Domestic Strawberry Mont Blanc" will tempt dessert lovers. Priced at ¥486, this cake combines sponge cake with creamy strawberry filling and features decadent strawberry cream on top, finished with chocolate decorations.
Additionally, the "Strawberry Celebration Baton Cake," measuring approximately 145mm in length, will be available from April 11 to April 13 for ¥1,944. This cake will showcase abundant domestic strawberries sandwiched between layers of sponge cake and Chantilly cream, with an aesthetically pleasing touch of chocolate resembling cherry blossoms.
On weekends, Fujiya will also host promotional sales featuring popular items at discounted rates. From April 4 to April 6, the "Gold and Silver" cream puffs will retail for an enticing ¥108, reduced from ¥190. Following this, from April 11 to April 13, customers can grab "Peko-chan's Twin Hoppe" (Chantilly & Custard Cream) at the special price of ¥108, down from ¥156. Later, from April 18 to April 20, "Peko-chan's Hoppe" (Custard) will also be available for ¥108, instead of the usual ¥145. The same offers with similar pricing will continue for Peko-chan's products from April 25 to May 1.
It's clear that Fujiya is keen on making spring memorable with their delightful confections. By integrating seasonal flavors and making their iconic cakes available at lower prices, they aim to cater to various celebrations while fostering community engagement. Whether it’s the Premium Shortcake or the range of limited-time spring sweets, Fujiya promises an experience that's not only sweet for the taste buds but also supportive of those embarking on new life journeys this April.
For more information, customers can visit the official Fujiya website at https://www.fujiya-peko.co.jp.
