Fujiya Celebrates 103 Years With Half-Price Shortcake

Fujiya, a renowned Japanese confectionery brand, is celebrating a milestone in its history with a special promotion for its beloved premium shortcake. From April 1 to April 3, 2025, customers can enjoy this iconic dessert at half price, marking 103 years since Fujiya first introduced the shortcake to its menu.

The premium shortcake, a perennial favorite, features layers of smooth Chantilly cream and fresh strawberries, all sandwiched between two fluffy cake layers. Typically priced at 594 yen (tax included), the cake will be available for just 297 yen during this limited-time offer. This promotion is an excellent opportunity for both loyal customers and newcomers to experience the delightful taste that has made Fujiya a household name.

Each customer can purchase up to six cakes per day, ensuring that more people can partake in this sweet deal. However, customers are advised to act quickly, as the cakes are available in limited quantities and will be sold on a first-come, first-served basis. Reservations are not accepted for this promotion, so eager buyers should plan to visit their nearest Fujiya store early.

In addition to the half-price shortcake, Fujiya is also rolling out seasonal products and weekend sales that feature fresh ingredients. Starting on April 4, 2025, the 'Domestic Strawberry Double Milk Crepe' will be available for 486 yen, showcasing Tochigi Prefecture's famous Tochiai strawberries. Following that, from April 7 to April 13, 2025, the 'Spring Strawberry Celebration Cake' will debut, priced at 691 yen. This cake is designed to celebrate the vibrant colors of spring, featuring pink sponge cake layered with Chantilly cream and strawberry sauce, topped with a cherry blossom-flavored paste.

As the cherry blossoms bloom, Fujiya is also introducing a 'Domestic Strawberry Mont Blanc' from April 11 to April 13, and again from April 18 to April 20, 2025, for 486 yen. This dessert combines strawberry cream with custard on a sponge base, adorned with fresh strawberries and chocolate for a delightful spring-themed treat.

The excitement doesn’t stop there. Fujiya will also hold weekend sales on classic favorites like 'Peko-chan Twin Hoppe' and 'Peko-chan Hoppe', which will be available at discounted prices later in April. These promotions reflect Fujiya's commitment to providing quality desserts that capture the essence of seasonal ingredients while also celebrating their long-standing tradition in the confectionery industry.

Fujiya's journey began over a century ago, and the brand has maintained its reputation for quality and deliciousness throughout the years. The half-price campaign for the premium shortcake is not just a celebration of its history but also a way to thank customers for their continued support.

As the promotion kicks off, Fujiya encourages everyone to take advantage of this limited-time offer and experience the taste that has delighted generations. Whether it's a special occasion or a simple treat, the premium shortcake is sure to bring joy to those who enjoy it.

For those interested in participating in the half-price campaign, it is advisable to check with local Fujiya stores for availability, as some locations may run out of stock quickly due to high demand. The company emphasizes that the deliciousness of its premium shortcake remains unchanged, promising a delightful experience for all customers.

With the arrival of spring and the launch of these exciting new products, Fujiya is poised to continue its legacy as a top choice for confectionery in Japan. Don't miss out on this opportunity to indulge in a piece of history at an unbeatable price!