Fujifilm has launched the GFX100RF, a striking new addition to its lineup that combines the high-resolution capabilities of medium format with a compact, street-friendly design. Unveiled on March 20, 2025, this remarkable camera features a 102MP medium-format sensor paired with a fixed 35mm f/4 lens, equivalent to a 28mm lens in full-frame terms. Designed for urban and travel photographers, the GFX100RF promises unmatched image quality in an easy-to-carry form factor, making it a compelling option for enthusiasts.
Weighing in at just 735 grams (1.62 pounds), the GFX100RF is surprisingly lightweight for a medium-format camera, achieved by a clever design that revolves around its non-interchangeable lens and the use of a leaf shutter. According to Engadget, this compact camera is "a carrying-around street camera with a massive sensor and fixed 35mm f4 lens (28mm full-frame equivalent)." This innovative approach is set to challenge the market, particularly against its main competitor, the Leica Q3.
Fujifilm's GFX100RF is not only about portability but also functionality, featuring a digital teleconverter that allows photographers to emulate different focal lengths—extending up to 80mm equivalent—paired with a dedicated aspect ratio dial, offering diverse creative options. This is a significant advancement, enabling various aspect ratios including classic formats like 3:2, 16:9, and 1:1. This feature is particularly appealing to street and documentary photographers who desire flexibility in composition.
Aside from its unique features, the camera retains elements of Fujifilm's design language, utilizing an aluminum construction that gives it a premium feel. Its use of a 5.76-million-dot electronic viewfinder ensures that details are crisp and highlights the camera's imaging capabilities. Additionally, with a tilting touchscreen display, users can shoot comfortably from various angles, making the GFX100RF practical for both street photography and more spontaneous shots.
However, potential buyers should note that the GFX100RF lacks in-body image stabilization (IBIS), which some might see as a drawback considering its cost of $4,899 (or £4,699). Critics express concern about how this affects usability, particularly in low-light environments where slower shutter speeds are necessary. Despite this, the camera’s advanced leaf shutter offers shutter speeds from 60 seconds to 1/4000 second and electronic shutter speeds up to 1/16000 second, leading to impressive results in well-lit situations.
Video capabilities of the GFX100RF are also worthy of mention. It can record in DCI 4K at 30fps, providing filmmakers with valuable options for dynamic shots. However, criticisms arise concerning the camera’s performance in handheld shooting scenarios due to the lack of stabilization. Fujifilm has incorporated electronic stabilisation that requires cropping, which might not satisfy all video professionals.
On the aspect of user experience, early impressions indicate a favorable reception among testers. As noted by Amateur Photographer, the camera is "beautifully designed and built, while offering an extremely engaging user experience." The camera's design encourages intuitive use, with easily accessible controls resembling the X100 series, thus appealing to existing Fujifilm fans.
Fujifilm's bold move to integrate a premium fixed lens into the GFX line marks a significant evolution in medium-format cameras, setting itself apart from traditional models that often feature interchangeable lenses for versatility. This approach is likely to find favor with users looking for a reliable travel camera that delivers the stunning image quality expected from the GFX lineup.
As Fujifilm aims to capture the interest of street photographers and visual storytellers alike, many industry observers speculate on the potential market impact of the GFX100RF. As YMCinema notes, the camera could indeed "redefine how medium format is perceived," positioning it as a compact alternative to larger models while maintaining exceptional performance.
In conclusion, the Fujifilm GFX100RF is more than just a niche product; it represents a new era where high-quality imaging is accessible and portable. Available for preorder ahead of its expected release in late April 2025, it is positioned to attract a blend of professionals and serious enthusiasts seeking a perfect blend of performance and convenience in their photographic endeavors.
