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07 January 2025

FuboTV Stock Soars After Disney Announces Content Deal

Partnership merges Hulu+ Live TV with FuboTV, shifting the streaming services' dynamics.

FuboTV experienced a remarkable surge on the stock market, skyrocketing 250% in one trading session following the announcement of its latest content deal with the Walt Disney Company. The partnership, revealed jointly by both companies, entails the merging of FuboTV and Disney’s Hulu+ Live TV service, marking a significant step for both streaming platforms.

With Disney set to acquire 70% ownership of FuboTV, the company will become majority owner, with the remaining 30% stake held by existing FuboTV shareholders. This merger is expected to close within 18 months, providing ample time to integrate both services for the millions of subscribers who tune in for their eclectic offerings.

FuboTV and Hulu+ Live TV, which together boast 6.2 million subscribers, mimic traditional cable television by delivering linear TV networks directly to consumers via the internet. While both services will still be available as separate entities after the merger, the combined platform aims to provide more comprehensive options to customers.

Signing up for Hulu+ Live TV can be done through the Hulu app, and consumers may also access it via Disney’s bundled offerings, which include Disney+ and ESPN+. Notably, the deal does not encompass the regular Hulu streaming service, infamous for its original programming, such as “Only Murders in the Building” and “The Handmaid’s Tale.” Instead, the focus remains on live television and sports content, areas where both services excel.

The announcement has been met with enthusiasm from investors, with FuboTV’s share price leaping from $1.44 to $5.06 overnight. Industry analysts anticipate this deal to lubricate the path for FuboTV to become immediately cash flow positive once the merger concludes. Such financial promise could signal greater stability for the company moving forward.

Interestingly, the merger also carries certain exit strategies; if the collaboration were to dissolve for any reason, FuboTV would receive $130 million as a termination fee from Disney. This safety net provides additional reassurance to investors and stakeholders, should unexpected hurdles arise.

FuboTV has carved its niche predominantly around sports and news programming, emphasizing its commitment to delivering these genres to viewers. Meanwhile, Hulu+ Live TV has successfully attracted audiences with its range of entertainment shows, reflecting the benefits of the merger—by blending these distinctive content focuses, the new entity will likely cater to an even broader audience.

The fresh leadership dynamics will see FuboTV’s current management spearheading operations post-merger, though the board of directors will be predominantly appointed by Disney. This arrangement ensures Disney's influence will permeate strategic decisions moving forward.

This partnership holds significance not only for FuboTV and Hulu+ Live TV but also for the streaming industry as a whole. The evolution of content consumption is pushing companies to adapt and consolidate, and this deal can potentially reshape the competitive dynamics across the sector.

What the future holds for both streaming services remains to be fully seen. Nevertheless, with Disney's immense resources backing FuboTV, both entities are set to explore new possibilities, innovate their service offerings, and meet the increasingly diverse demands of today’s viewers.

Investors and consumers alike are watching closely as the merger progresses, anticipating enhanced service offerings and the potential for continuous growth within the rapidly changing media environment.