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Food
18 February 2025

French Bakeries Shine At M6 Competition

Local bakers gain exposure on M6 show highlighting craftsmanship and ambition.

Competitions are playing a pivotal role in shaping the future of aspiring bakers, with many finding their calling through prestigious programs and shows. Remi Ashby, currently completing his second year of apprenticeship for his Bachelor of Mastery, has his eyes set on becoming part of the culinary elite.

"Not just yet, I’m aiming for the position of chef de partie at a large hotel or restaurant first," Ashby expressed eagerly about his immediate career path. Finishing his apprenticeship at Le P'tit Jean, located in Rohrbach-lès-Bitche, he’s proud to learn under the guidance of the Best Craftsman of France, indicating the high standards he aspires to achieve. Remi isn’t just focused on finding joy in his current work; he’s also eyeing opportunities to expand his horizons—perhaps with plans for training abroad. "Soon, I'll be heading for an internship in England," he added, hinting at his plans for broader culinary exploration.

On February 14, the Four choletais bakery, situated on the National Street right within Cholet’s city center, was filled with excitement as it welcomed the film crew of M6's acclaimed show, 'La Meilleure boulangerie de France'. Business owner Christophe Lechat noted, "They contacted me last December; it was quite unexpected. They filmed us as we worked throughout the day!" This experience offered not just exposure, but also the opportunity for viewers to discover their craft.

Lechat, who has been running his bakery for six years, emphasized how wonderful it is for his establishment to gain this attention. "It’s a show I have followed for quite some time, even if I haven’t been able to catch up lately due to my busy schedule," he reflected. Filming isn’t confined merely to Cholet, as recent episodes have taken crews to various other bakeries within the region, including stops at Mayenne on February 10 and Laval shortly thereafter.

For fans awaiting this feature, they’ll need to exercise patience, as the airing of this episode showcasing the choletaise bakery won't be until the spring. Nonetheless, this opportunity highlights the importance of such competitions and shows: they don't just celebrate the artistry of baking but also serve as valuable platforms for local businesses.

The essence of competitions like this extends beyond winning accolades; they cultivate skilled bakers and inspire confidence among those like Ashby who dream of owning their own bakeries someday. By providing forums for critique, feedback, and visibility, these contests promote craftsmanship and creativity within the pastry community. Beyond mere competition, they symbolize passion and dedication: characteristics every baker embodies.

It's clear how intertwined these competitions are with personal growth for bakers, often acting as milestones on their professional journeys. Ashby’s goal to eventually own his bakery one day is representative of many like him—young artisans fueled by inspiration, training, and noble traditions.

Engagement with such shows not only enhances their skills but showcases their efforts to the community and beyond. Bakeries showcased on broadcasts like 'La Meilleure boulangerie de France' directly influence the local economy, inviting curious customers eager to taste authentic French baked goods, and simultaneously raising the profile of involved establishments.

The presence of television cameras has the dual effect of stirring local interest and cultivating new patrons—a boon for shop owners like Lechat. He acknowledged, "This interest from the show provides our bakery with the spotlight it deserves. It could turn casual viewers with curiosity about our dedication to craft and art of baking to long-time customers. Being chosen to be featured is not just flattery; it’s about proudly presenting our creations to those who appreciate the work behind each baguette and croissant."

Through these televised competitions, the tradition of French baking can experience revival and reinvigoration, encouraging the next generation to take up the whisk and roll out the dough. Engaging future chefs and bakers like Remi Ashby, potential openings for exciting culinary paths can be discovered, invigorated with inspiration from experienced craftsmen within the industry.

Indeed, with competitions driving interest and excitement, the future looks bright for the French culinary world. With new talent ready to emerge and showcase their abilities, the rich legacy of French boulangerie continues to thrive.