As the sun rises over Brazil, a unique spiritual movement is taking place in the early hours of the morning, led by Frei Gilson, a 38-year-old Carmelite priest. Known for his engaging live streams, Frei Gilson has attracted millions of followers to his daily Holy Rosary sessions, especially during the Lenten season. These streams commence at 4 AM, a time chosen for its symbolism of introspection and penitence, resonating deeply with the faithful who seek spiritual comfort.
On March 10, 2025, a record-breaking 1.3 million devices were connected to his live stream, showcasing the immense reach and influence of his ministry. With over 6.6 million subscribers on his YouTube channel, "Frei Gilson/Som do Monte," and 7.8 million followers on Instagram, his digital presence has transformed traditional prayer into a collective online experience.
Frei Gilson began this practice during the pandemic, recognizing the potential of online platforms to connect with people in need of spiritual support. The first live transmission in 2020 reached 317,000 viewers, a surprising milestone that prompted him to continue this new form of outreach. Since then, his sessions have evolved into a daily ritual that can last up to four hours, drawing in participants from all walks of life.
His approach combines traditional prayers with modern themes, addressing everyday challenges such as family issues and personal struggles. This relatable content has helped maintain audience engagement, even during the quiet hours of the night. Participants often share their own testimonies and prayer requests in the comments, fostering a sense of community and mutual support.
Frei Gilson's influence extends beyond the digital realm. Events like "Desperta Brasil," set to take place in Brasília on August 30 and 31, 2025, aim to gather 70,000 participants for two days of prayer, music, and mass. This event illustrates his ability to mobilize large crowds, further emphasizing the impact of his ministry.
However, his journey has not been without controversy. In March 2025, more than 2,000 videos from his YouTube channel were removed or set to private following criticism over some of his remarks, including comments deemed controversial during International Women’s Day. Despite this backlash, his popularity continues to soar, with the subsequent live stream breaking records and drawing even more viewers.
Frei Gilson’s live streams have become a beacon of hope for many, particularly during Lent, a time of reflection and renewal for Catholics. His sessions are not only moments of individual contemplation but also opportunities for the community to unite around shared spiritual values. The collective prayer experience has taken on greater significance during this penitential season, as many seek deeper connections with their faith.
With the rise of digital spirituality, Frei Gilson represents a new generation of religious leaders who adeptly blend tradition with technology. His ability to resonate with both younger audiences and traditional families has solidified his status as a key figure in contemporary Brazilian Catholicism. As more people turn to online platforms for spiritual nourishment, Frei Gilson's ministry exemplifies how faith can adapt and thrive in the digital age.
As the Lenten season progresses, thousands continue to gather virtually for the Holy Rosary, a practice that not only offers solace but also fosters a sense of belonging among participants. The upcoming live sessions promise to further engage and inspire, as Frei Gilson remains committed to his mission of spreading faith and hope, even in the darkest hours of the night.
