In a surprising move that has caught the attention of the telecom industry, Free has launched its new Freebox Pop S on April 8, 2025, marking a significant shift in its offerings. Priced at just 24.99 euros per month, the Freebox Pop S is a 100% internet plan that excludes television services, catering to a growing demographic that seeks straightforward, high-speed internet without unnecessary frills.
The Freebox Pop S comes equipped with cutting-edge technology, including Wi-Fi 7, which offers maximum speeds of up to 2.2 Gb/s for wireless connections. With a shared download speed of 5 Gb/s and an upload speed of 900 Mb/s, this new offering is positioned to compete directly with Bouygues Telecom's B&YOU Pure Fibre plan, which has gained popularity since its launch in late 2024.
Nicolas Thomas, General Director of Free, emphasized the company’s commitment to providing high-quality connectivity at competitive prices. He stated, "Free continues to offer state-of-the-art connectivity at the best prices. With Free Fiber covering nearly 90% of the population, our subscribers benefit from the best speeds. After launching Wi-Fi 7 in January 2024, we are the first operator to include Wi-Fi 7 across such a wide range of Fixed offers, complete with a Wi-Fi 7 repeater available upon request."
The Freebox Pop S is designed for users who do not require a landline phone or television decoder, focusing instead on high-speed internet and telephony services limited to landlines in France and the DOM-TOM. This minimalist approach is particularly appealing to tech-savvy individuals, remote workers, and those who have already set up their own digital environments.
Unlike traditional packages that bundle television services, the Freebox Pop S is a no-frills offering that allows consumers to pay only for what they use. This is a strategic response to changing consumer behaviors, as many users now prefer to access content via streaming services like Netflix, Prime Video, and YouTube on their devices rather than through traditional TV broadcasts.
For those concerned about coverage, the Freebox Pop S includes a Wi-Fi 7 repeater available upon request, ensuring that households can maintain strong connectivity throughout their living spaces. The offer is also compatible with ADSL/VDSL, making it accessible to a broader range of customers.
In terms of pricing, the Freebox Pop S stands out as one of the most competitive options on the market. Free has positioned it as a direct challenge to Bouygues Telecom's Pure Fibre plan, which retails at 23.99 euros per month. The Freebox Pop S, while slightly more expensive, offers superior download speeds and the latest Wi-Fi technology. Notably, it is available exclusively online, with no commitment required from subscribers, making it easy for new customers to sign up.
Moreover, subscribers to the Freebox Pop S can take advantage of the Free Family program, which offers a reduced rate for a Free 5G plan with unlimited data. This plan starts at 9.99 euros per month for the first year and increases to 15.99 euros thereafter, providing a cost-effective solution for families looking to bundle their mobile and internet services.
As market competition heats up, Free's launch of the Freebox Pop S signals a clear intent to capture a significant share of the growing demand for high-speed internet without the added costs of television packages. This move comes at a time when many consumers are reevaluating their media consumption habits, increasingly favoring internet-based services over traditional television.
In summary, the Freebox Pop S is a compelling offering for those who prioritize high-speed internet access without the encumbrance of additional services they may not need. It provides an attractive price point and advanced technology, making it a strong contender in the competitive telecom landscape.
With the introduction of the Freebox Pop S, Free is not only addressing the needs of modern consumers but also setting a new standard for internet service providers in France. As the demand for streamlined, efficient internet solutions continues to grow, the Freebox Pop S appears well-positioned to meet these evolving needs.
