Interest in franchise ownership is soaring across the Chernozem region, as indicated by new data from Avito reported by Abireg. Residents are increasingly drawn to the potential of franchise businesses, with Oryol witnessing the most significant growth - a staggering 62% increase over the past year. This trend reflects changing economic conditions and consumer preferences.
The surge is also evident in other key cities within the region. Belgorod saw franchise inquiries rise by 53% year-on-year, followed closely by Kursk with a 46% increase. Voronezh recorded a 38% uptick, Tambov followed with 31%, and Lipetsk experienced growth of 32%. Each of these cities is showing marked interest, particularly in the opportunities presented by franchising.
According to Avito's analysis, the most recently preferred sector is retail, which attracted 38% of inquiries. The average franchise fee for retail franchises stood at around 550,000 rubles. Following retail, production franchises held 20% of inquiries, indicating a strong interest among residents to engage with manufacturing processes.
Specific cities exhibited different consumer interests within franchise sectors. For example, in Belgorod, 35% of franchise inquiries focused on manufacturing, and retail was not far behind at 34%. Kursk's residents demonstrated similar tendencies with 38% showing interest in retail but only 18% leaning toward production franchises.
The data also reflects how the Chernozem region is adapting to these favorably shifting interests, recognizing the economic potential franchising can bring to local entrepreneurs. The interest represented here indicates not just personal ambition but also economic vitality as communities seek to promote local businesses and support job creation.
Further illustrating this trend, Voronezh saw retail franchises uniquely sought after, with one local evaluation noting the increased inquiries emphasized retail options twofold compared to the previous year. Such data showcases not only interest but also highlights the urgency with which potential franchisees are exploring lucrative business avenues.
Meanwhile, the average franchise fee across the cities varies slightly, with fees ranging around 500,000 to 600,000 rubles. Each city's demographic and economic conditions help shape these average costs reflective of local markets.
It’s clear from Avito's findings, the Chernozem region is paving avenues for entrepreneurial residents seeking supportive measures to establish franchise businesses. With these developments, cities poised to benefit from local investments are likely to see greater economic engagement, driving franchise-driven growth within the region.