The world of gastronomy is mourning the loss of Francesco Rivella, the Italian chemist renowned as the co-creator of Nutella, who passed away on February 14, 2025, at the remarkable age of 97. His passing marks exactly ten years since the death of Ferrero founder Michele Ferrero, with whom he collaborated closely for decades. Together, they not only created the beloved hazelnut and cocoa spread known worldwide but also contributed to iconic products like Tic Tac and Ferrero Rocher.
Rivella was among the primary figures at Ferrero, entering the company at just 25 years old after graduating with a degree in food chemistry from the University of Turin. His extensive career at Ferrero began when he stepped onto the factory floor for the first time back in 1952. According to Somos News, "His legacy endures in every jar of this delicious spread which has captivated palates worldwide."
The Nutella story started in post-World War II Italy when cacao became sparse and expensive. Pietro Ferrero, seeking to make the most of limited resources, devised the ingenious idea of creating Giandujot—a solid paste made primarily from hazelnuts combined with sugar and just enough cocoa. This early product could be sliced and spread on bread, paving the way for what would later evolve. From 1946, the Giandujot transformed through several iterations, including the Supercrema, before reaching its most recognized form as Nutella, thanks to Rivella and Michele Ferrero's innovative efforts. On April 20, 1964, the world saw the first jar of Nutella leave the Alba factory, marking the dawn of its global reign.
Soon, Nutella captured not just the Italian palate but also became beloved internationally, earning Ferrero its place as one of the world's foremost chocolate brands. Rivella played no small part; according to Somos News, "He knew how to combine his skills as a chemist with those of a manager." For over four decades, he was instrumental not only in Nutella's evolution but also supervised various products, ensuring Ferrero flourished on the global stage.
Rivella was not solely concerned with creation; he also monitored quality control processes within the chemistry room at Ferrero, where all products were tested and tasted before hitting the market. Although Nutella would become historic, his attempt to introduce Nutella Vitamin—a version fortified with nutrients—never made it beyond the testing stage. Rivella’s role remained pivotal until his retirement from Ferrero in 1993, after which he watched as the brand expanded unceasingly.
Although Rivella is remembered for his scientific contributions, he's also celebrated for the human connections he forged throughout his career. He was a father of four and grandfather of seven, deeply involved with the Rotary Club of Alba for over five decades and active within the Piedmont Chemical Society. His death leaves behind not only family but also countless fans of Nutella and Ferrero products.
Nutella itself enjoys immense popularity, with Ferrero producing around 40,000 tons annually at its San José Iturbide factory in Mexico, exporting much of it to the U.S. and Canada. This only highlights the far-reaching impact Rivella's innovations had over the years. Today's Nutella enthusiasts are pondering another mystery linked to the brand: the distinct black 'N' logo. Following Rivella's death, discussions erupted on social media about this typography anomaly, with some speculating it might indicate trademark issues, as another brand initially bore the same name.
Many fans expressed their surprise, stating they had never noticed the black 'N' before, leading some to humorously refer to it as the 'Nutella typography conspiracy.' Together, as the conversations around Rivella's legacy continue, his contributions to both the food industry and the Nutella brand will remain part of cultural discussions, as will the chocolate-hazelnut spread he helped create—both comforting and delightful to millions.
Francesco Rivella's life and work have left indelible marks on both the culinary world and the hearts of thousands. The legacy of Nutella continues to thrive, ensuring his spirit lives on through every delicious jar.