France Télévisions has once again established its position at the forefront of online customer service excellence by winning the prestigious Qualiweb trophy in 2025, marking its seventh consecutive victory in this category. The award ceremony took place on March 19, 2025, during the 27th edition of the Qualiweb trophies, which celebrate outstanding customer relations in the digital age.
This recognition not only reflects France Télévisions' unwavering commitment to providing impeccable service but also underscores the exceptional performance of its teams throughout an intense year. The broadcasting giant took on the significant role of official broadcaster for the Olympic and Paralympic Games in 2024, an undertaking that heightened expectations from millions of viewers. France Télévisions met this challenge with passion, dedication, and precision, effectively addressing the myriad needs and requests of the public during a critical period.
According to a spokesperson from France Télévisions, "Cette distinction, qui nous place une fois de plus au sommet dans la catégorie 'Information-Média', témoigne de notre engagement constant pour offrir un service irréprochable." This statement encapsulates the organization's focus on maintaining high standards of customer relations, making it a leader in its field.
The Qualiweb trophy, organized by the institute Cocedal Conseil, evaluates the online customer service performance of over 250 companies across 16 different sectors. Evaluation criteria are stringent and include factors such as response speed, relevance of content, personalization, tone, empathy, and writing quality. Winning against industry giants like Netflix and Disney solidifies France Télévisions' stature as a model of online customer service.
To ensure its customer service remains cutting-edge, France Télévisions partnered with Armatis and Deastance Services in July 2023. This collaboration is designed to enhance the first-level customer relations, handling inquiries through multiple channels, including telephone, social media, emails, and WhatsApp, as well as tailored support for deaf and hard-of-hearing individuals through video calls.
With this trophy in hand, France Télévisions reaffirms its position as a leader in the media landscape, representing not just the quality of content but the quality of customer experience as well. There’s a strong emphasis on the relationship with viewers, prioritizing the importance of understanding and responding to their queries. This approach is essential, as stated by the organization: "Cette récompense est avant tout la vôtre," acknowledging that their achievements are deeply rooted in viewer trust and engagement.
As audiences increasingly demand efficient and personalized service, France Télévisions is committed to evolving with those expectations. The organization encourages viewers to reach out with questions, feedback, or suggestions regarding programs or features. With a dedicated team focused on providing a multi-faceted experience, they aim to ensure all viewer inquiries are addressed promptly and satisfactorily.
In conclusion, France Télévisions has demonstrated how a commitment to quality customer service can yield outstanding results, even in a highly competitive environment. The blend of robust service strategies and an attentive approach to viewer needs positions the network not just as a content leader but as a pillar of customer satisfaction in the media industry.
